Case: Mail Order in Canada

IntroductionLinda King proposed the sacrificeing of a retail lingerie and vacant move into store in London, Ontario. The original proposal was to open a retail store that would offer an alternative to the tralatitious trade of lingerie. Linda proposed to pull back consumers through an elegant atmosphere, rather than trace them into the store out of necessity. The company?s focus would emesis up emphasis on the store layout, front, fixtures and lightning to enhance customers? obtain experience. The sales at the retail store would be supplemented by a transmit order inscription. The products to be sold include ladies? stop wear, hosiery, underwear, bras, robes, toiletries, accessories and men?s wear. Linda too reconsidered to start the occupation with nevertheless the chain armor order division. She thought that would be the dress hat since it would dish out to promote awareness of the products and store name, slice keeping be to a minimum. The Operation ProcessT he first ill-treat of the process would be to mail the catalogue to the target consumer. The action of the catalogue would be contracted out to a depression company, while picture taking would be supplied free of haste from a friend. There would be two possible methods of catalogue scattering: Canada Post admail pitching service for national distribution and an independent agency constituteed sense datum Mail-Ibax for any deliveries within London.

In order to reach the ?has shopped mail order? segment, Linda could call a inclination broker and acquire a list of all women from across Canada aged 18 to 30 w ho entertain subscribed to mail order catal! ogues before. For attract those who had never shopped mail order, Linda decided to engage the cold-call strategy. She planned to use London as a test market. The company would also provide 24 hour per day service. Upon receiving the order, all the relevant customer training would be... If you want to get a salutary essay, order it on our website: OrderCustomPaper.com

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