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Physical products EssayThe dot-com era is directly fast receding into the early(prenominal). But, throughout the world, managers are still grappling with turning the e- task concept into a business reality. Companies in some sectors present demonstrated success. In atomic number 63, the low cost airlines such as easyJet and Ryanair have succeeded in migrating the majority of their customers to online booking in the space of a few years, darn acquiring many a(prenominal) new customers. Other companies have used the internet to gain competitive advantage.For example, the super marketplace Tesco has launched a market-leading e-commerce inspection and repair for customers and too uses the internet extensively for purchasing (Tesco Information Exchange). Although many start-up companies which adopted innovative business models, have direct failed, some are now achieving profitability. For example, now operating profitability across many countries in Europe include lastminute ( main focus travel www. lastminute. com), Kelkoo (consumer retail www. kelkoo. com) and Wanadoo ( meshwork Service Provider www. wanadoo. com).In some traditional industries, the push of the internet has been immense. Banking, for example, shows that in a seven and half year period (May 1995 December 2002), the number of households utilize online banking worldwide increased to 100 million as around 6,000 different financial institutions offered web ground banking. (Source Online Banking Report, Number 89, 10 December 2002). Meanwhile, many business-business companies and governments have found encouraging their customers to use their online services to be much more challenging.In this post-dot-com era, managers are looking to learn from the experiences of the early adopters, identifying success factors and incorporating best practices while trying to avoid the costly mistakes made by others. Most introductions to e-business open with a history of the exploitation of the Internet , and the predictions of the crop of e-commerce and e-business. E-Commerce is implemented using three technologies electronic Data interchange (EDI), Internet Commerce and Electronic Markets.We limit our approach to covering commercial activities conducted on the Internet. E-commerce offers opportunities to dramatically improve the way that businesses interact with both(prenominal) their customers and their suppliers, that is, to make business negotiations faster, cheaper, more personalized, and more agile. The number of web users who shop or buy products online is ceaselessly increasing. However, searching and buying products via on-line can be frustrating due to the lack of help or decision support given to the user.Nowadays e-commerce applications are being improved from a first contemporaries stage where buyers are humans who browse through a catalogue of commodities (e. g. books, computer components, films) and make purchases, a good get laid by means of a credit card tra nsaction, to a second generation with a greater degree of automation on both the buyers and the sellers side. The aim of this work was to develop a technology for facilitating Business-to-Consumer (B2C) and Business-to-Business (B2B) processes.Although the growth in Internet retailing has not turned out to be as strong as predicted in the late 1990s, it is clear that some e-tailers offer distinctive value propositions to certain customers. At the substance of any business strategy is the ability to develop a sustainable competitive advantage. Current market leaders, such as Amazon, enhance the shopping experience by providing reviews and making suggestions based on past purchases. However products such as apparel can be difficult for customers to purchase over the Internet because of the need to touch, feel and try on products.Market leaders, like The Gap and cataloguer Lands End, can be successful because of their prior customer base, strong brand identity, consistent quality and fit and outstanding service and guarantees. Convenience shopping online is becoming increasingly popular with both adults and young people. Internet whitethorn be a good source for bargain hunting. The simplicity of online shopping can lure consumers into making purchases that may not qualify as a good deal. It is therefore imperative to know when a deal is really a deal