Why D1 Athletes Should Be Paid

Trying to Get That Paper According to the NCAA, student-athletes are students first and athletes second. However over the last decade there have been many questions raised about what the actual definition of what a student-athlete really is. This is because of the millions of dollars generated by institutions that broadcasting and promoting these â€Å"student-first† athletes. The main question that arises from this is should the NCAA and or institutions/ conferences be paying athletes for their services?By looking at the billions of dollars a year that the business of college sports generates just in television and radio time alone, indicates that student athletes should be paid. If these schools and the NCAA are making billions of dollars from college sports, then why shouldn’t the athletes get paid for doing what they do? After doing some research over a year ago and taking another look at this issue now, the question about paying college athletes has stayed the same .The debate whether to pay college athletes or not arose in the 1980s after Southern Methodist University was caught paying football players for their services. Upon discovery of these infractions, SMU was administered the â€Å"death penalty†, including loss of scholarships and no participation in bowl games for five years. The controversy surrounding paying college athletes seems to have risen from this unfortunate circumstance and has been cultivated into a huge social topic today.Following the SMU scandal in the late 1980s the NCAA rewrote their guidebook that describes an athlete’s role in an academic institution. According to the NCAA, â€Å"Student-athletes are students first and athletes second. They are not university employees who are paid for their labor† (NCAA. com). Looking at the arguments made by the NCAA, they make a valid point in showing how athletes are â€Å"compensated† for their participation in sports. According to the NCAA, â€Å" Many [athletes] receive athletics grants-in-aid that can be worth more than $100,000 (NCAA. om). There are many people who would agree with the NCAA in saying that the scholarships given to the student-athletes is enough â€Å"compensation† for the student-athletes to cover their costs of attending school. There are many other topics that all have a role in deciding whether or not to pay college athletes; mainly television, memorabilia sales, and individual endorsement deals. The question itself hasn’t changed over the years; it’s the financial situation that college institutions and athletes now are exposed to that has changed.All seemed fine and well until, starting in the early 2000’s, large Division 1 sports conferences signed deals with large television networks, generating millions of dollars in revenue for the institutions who were a part of the conference. So the question arose again, should we pay college athletes? According to research done by t he National College Players Association, â€Å"If allowed access to the fair market like the pros, the average FBS football and basketball player would be worth approximately $121,048 and $265,027 respectively (not counting individual commercial endorsement deals)† (NCPANOW. rg). People today are still opposed to paying college athletes, but the case for actually paying them grows stronger year after year. According to ESPN columnist Michael Wilbon, college football and basketball generate over 11 billion dollars in television revenue. He argues, â€Å"why not take 1. 3 billion dollars off the top and, invest it, and make it available for stipends to college athletes? † (Wilbon). Another person in favor of paying college athletes is former Penn State basketball player Stephen Danley.In his interview with National Review reporter, Duncan Currie, he says that, â€Å"in certain programs players are even allowed to take enough credits to graduate in four years. If they [t he colleges] want â€Å"student-athletes† then they should at least give them the financial means to return for an extra year to complete a degree after their playing days are over† (Currie). These two arguments not only show that there is in fact funding to pay these athletes, but that scholarships don’t cover the actual amount of time it takes for a student to finish his/ her degree.So why not help them out financially and allow them to finish? Looking at the large amounts of money going to conferences and universities due to the profits of college sports, it’s easy to see where the debate about paying college athletes comes from. This isn’t a discussion of moral issue or ethical debate; rather, this is simply an issue of looking at the numbers generated and whether or not to pay these athletes for benefiting their schools in popularity and financial gains. So after looking at everything that encompasses college sports, the debate continues; shoul d college athletes be paid?

Paper – Sensory Marketing

English Paper Julien BECQUEVORT BAC 3 – Intermediate 1 2011-2012 English Paper Julien BECQUEVORT BAC 3 – Intermediate 1 2011-2012 The sensory marketing The sensory marketing Table of contents Introduction2 Sensory marketing2 Visual marketing4 Sound marketing5 Olfactory marketing6 Gustatory marketing7 Tactile marketing8 Personal opinion9 Conclusion10 Bibliography12 Introduction Even if one  does  not realize,  sensory marketing  is ubiquitous in  marketing campaigns and  it may explain  most of our  purchasing decisions. The soothing ambience  of a store,  pleasant odor  diffused,  attractive colors,†¦ can influence the customer’s decision.Sensory marketing can be defined as â€Å"a  marketing technique that  seeks  one or  more of the five senses of the consumer. Its aim is to  attract customers  by increasing  their welfare  in order to positively influence  their behavior  vis-a-vis a  product or a  point of sale†. To approach sensory marketing, I decided to begin by a short description of the topic. After, I will talk about the five types of sensory marketing : visual, sound, olfactory, gustatory and touch. To finish, I will expose you my personal opinion about the subject. Sensory marketingCompared with traditional marketing, the sensory marketing focuses more on the five senses : sight, hearing, taste, smell and touch. The sensory marketing creates around the product a multisensory atmosphere that boosts their attractiveness. According to specialists, the use of the five senses in a marketing campaign would allow companies to increase their sales by arousing customer’s emotions. Nowadays, with the growth of the supply for a product, it is very important for a company to differentiate itself from its competitors. We notice that more and more companies use the sensory marketing to do it.Despite the fact that Kotler stressed already in 1973 the importance of the atmosphere in a store, the sensory marketing has only really developed until the 2000’s. It is still a young aspect of the marketing strategies. But today, more and more marketing specialists attach importance to the sensory marketing because it is a great success. This success can be explained in two ways. On the one hand, sensory perception brings a comfortable feeling, a sense of reality that the consumer looks for because of the development of virtual in our society.On the other hand, the consumer looks for a sensorial experience with all senses and especially with a back to the nature in a context of increasing urbanization. But some specialists say it is unethical to play with people’s feeling and emotions in a commercial aim. In fact, the sensory marketing can be used in an abusive way, trying to manipulate the customer. However, it is not like â€Å"neuromarketing† that is completely unethical. This type of marketing consists in a study of the mechanisms of the br ain when it receives commercial stimuli.Professionals of marketing can adapt their advertising campaigns based on the results of the study. It’s difficult for consumers to not buy the product with this type of marketing. But concerning sensory marketing, if the consumer has been once fooled on a product because of a sensory marketing, he will not be fooled a second time. Today’s marketing would be a marketing based on the five senses at the same time. That is called â€Å"polysensorality† by the marketers. However, it’s really difficult to set up for most of products. Now, I will give you some concrete examples in order to better understand what the sensory marketing is.It would be interesting to diffuse a smell of hot chocolate in a chocolate department. This strategy, combined with an attractive visual aspect of the product, will guide the consumer towards the product. Moreover, tastings in stores can also increase the sales of the product. The consumer can be aware of the product’s quality, smell, texture, etc. Nature et Decouvertes is a pioneer among the sensory marketers. When we are in the store, all our senses are stimulated. For example, all the products are exposed and we can touch and test everyone. It is really entertaining for the clients.Concerning the smell, odours of essential oils are spread in the shop, and even outside of it. It makes the passers want to enter the store. Moreover, we can hear a relaxing music. People often buy a CD and essential oils to recreate this relaxing atmosphere at home. Nature et Decouvertes has well understood that the sensory marketing can increase purchases but also enhance the image of this brand. Visual marketing The visual marketing is used by the professionals of marketing since a lot of years. The beauty and the design have always been very important in the marketing.People are always looking for aesthetic. Colours and forms, department’s arrangements of a shop are im portant factors for the product’s success. It influences the consumers and triggers emotional reactions that play a role in the purchase decision. The sight is the most highlighted sense in a marketing campaign. The client has his first impression of a product, whatever it is, by the sight. Visual aspects are essential and sellers try to attract people thanks to the sight. For example, in an automobile showroom, everything is studied.The lighting, the colours and the positions of the cars can influence people who look for aestheticism. But the visual marketing has also evolved with new technologies. Nowadays, beautiful pictures are broadcasted on LCD or LED screens. In travel agencies, pictures of withe sand and blue seas scrolled on a screen and invite to evasion. People are more likely to push the door to enter the agency. Apple has also developed a strong visual marketing for its products. We can found the iPod, the MP3 players of Apple, in a wide range of colours.Before, the iMac was also available in different colours and the product was transparent in order to make the machine more pleasant. All the products of Apple are design and beautiful. Apple is specialized in the visual marketing because the brand has understood that the customer will choose more easily a product which is beautiful. Sound marketing The sound marketing is a recent side of the sensory marketing. Marketers have now understood that hearing is primordial in a communication campaign. The sound marketing must represent the brand and the product.It’s really important for a brand to have a specific music, a jingle or a voice which can allow people to identify the brand in question. Uncle Ben’s, U and Leclerc are linked to a specific voice that differentiates themselves from competitors. These voices play a role of jingle and the auditors recognize immediately the brand. Music is also used in stores and shops to sell a product. But it’s recent. Different studies have proven that music influence the perception of time and the customers stay longer and more easily in a store which trend music is played.According to these studies, a soft music, like classical music, encourages to stroll and relaxes the customers. The particular sound of a product is also used by producers hoping to differentiate it. For example, in the world of household electrical appliances, the sound of the buttons is different depending on the brand. But the most striking example is the engine’s sound of a Harley Davidson. No engine makes a noise similar to a Harley Davidson. This is one of the biggest selling points of the brand and it was studied during a long time by mechanics. Please, follow this link ttp://www. youtube. com/watch? v=31GBuRHxsDo&feature=fvwp&NR=1 Olfactory marketing Since more or less two decades, marketers have discovered that odour in an advertising campaign has a lot of influence on the purchase decisions of the customer. Before the 90â€℠¢s, this sense was totally put aside. It was very difficult to implement the olfactory marketing because the technologies did not permit it. Since few years, marketers have understood that the power of odours is something that they should not overlook as the olfactory memory is the most powerful.The olfactory marketing is very important to highlight a product or a brand. When we walk on the street, we can smell delicious odours coming from a restaurant, a bakery or store which sells coffee. All these odours attract the customers and trigger an emotional process that lost any sense of time. Customers like to go to shops and store where it smells good. It’s normal. Some brands like Nature et Decouvertes and Sephora have succeeded in attract the customer and the passers with odour. But olfactory marketing is not limited only to odours in shops and stores, it cans also be found within the products.For example, it’s important that a cosmetic cream smells good. In order to d ifferentiate their products from the others, it’s essential for a company to use different flavours. It’s the same for cleaning products. A lot of brands like Mr Propre, Carolin or Dreft use different scents for their cleaning products. These products do not only evoke cleanliness but also evoke evasion and pleasure thanks to the odours. A third example is the 3M company who has commercialized flavoured strawberry post – its. The target of this marketing’s type is essentially teenagers and especially young girls.However, olfactory marketing goes further and an odour diffuser, the â€Å"SmellBox†, was created to diffuse fragrances in a shop or a store. This box is connected to a computer and diffuses odours that are linked with the broadcasted pictures on the screen. Today, it is the most advanced application of the olfactory marketing. Gustatory marketing With this type of marketing, there are two possibilities  : either the consumer likes the pr oduct either he doesn’t like and doesn’t buy it. Taste marketing is often used in supermarkets where different brand representatives propose to taste new products.Clients appreciate this practice because they can judge the product for free. And this technique increases sales because people buy it after having tasted it so they don’t take a risk and know that they like it. Obviously, this marketing is usually used for food products. But there are some exceptions. Indeed, gustative marketing can be a good way to promote a product. For example, a jewelry demonstration accompanied by a chocolate fondue. Or we can also find candies in some stores. Moreover, gustative marketing is essential for toothpaste’s brands too.Today, the trend is traveling and people like new flavors of the world. There is a strong growth in sales of exotic spices and especially from Asia, very trendy at the moment. So, food industries have their gustative laboratories in order to taste new relishes depending on the trend and desires of consumers. Thus, this sort of marketing is not easy because we always have to adapt to the new flavors appreciated by people. So, there are gustatory trends that we have to follow all the time to satisfy customers. Tactile marketing This sort of marketing uses the touch to optimize sales of a product.This sense has more and more importance in communication campaigns, and professionals know it. Indeed, consumers need to touch the product in order to have a precise idea of its quality. For example, at the supermarket, customers like palpating fruits and vegetables and they think that they can evaluate their quality in this way. In fact, the touch creates a familiarity with the product. So, tactile marketing has a gigantic power and sellers have to use it in order to enhance sales. Moreover, people prefer going to a store which proposes to touch products, so this sort of marketing increase the number of clients.That’s why more and more enterprises look for textures appreciated by consumers. Today, for example, the trend is cashmere. Indeed, this textile inspires sweetness, comfort, protection, etc. As the touch refers to the qualities and functions of the product, the choice of the material and the form is essential. More the texture is successful, more consumers will want to buy it. We can well see this phenomenon in bedding store where people always lie on mattresses. Clients want to test the thickness and comfort, and prices become even less important. Food industries have also understood the advantages of this marketing.Children and teenagers like the combination of different textures as crunchy and sweet. For example, Danette created a new product to satisfy consumers : liquid chocolate accompanied by crunchy balls. We can also find chewing-gum crisps outside and liquids inside. Tactile marketing can also be applied for a service. Indeed, a hotel will be judged on the softness of the sheets, the thic kness of the towels, pillows’ quality, etc. If the client appreciates all of these things, he will have a good image of the hotel. So, the touch is a factor essential for product’s success. Personal opinionI have chosen this topic because I am really interested in the marketing sciences. I think that it is very important for a firm or a company to deeply understand how behave customers when they receive commercial stimuli. Otherwise, I would choose as master options marketing and management’s services. I hope that I will learn even more with the lecture of consumer’s behaviour. During my studies in management, we have seen lots of strategies and techniques to attract the customer to a product or service, but I think that the sensory marketing is the most interesting and is really booming.We can see more and more strategies of sensory marketing today. I think for example at the cover of the jam’s jars of Bonne Maman brand. The cover is squared with blue and white or red and white. Moreover, the writing on the label looks like handwriting. It really reminds jams of long ago. Another example is the development of the free distribution of new products in the street. When we walk on the street, we can see huge cars giving for example chocolate, cans of Coca-Cola, †¦ This is linked with gustatory marketing. Just yesterday, I went to a copy centre and the merchant had put an essential oil diffuser in the store.It was really nice to photocopy sheets in this atmosphere. Even if a copy centre does not need to use sensory marketing in order to attract customers, I think that it is a good initiative and it works. I will go back there to make photocopies. I think that more and more brand and retailers must use the sensory marketing. The customers asks for it, it is more sympathetic that our senses are requested when we do shopping or when we see an advertising. Moreover, studies and surveys have proved that the sensory marketing real ly influences the purchase decisions.It has to be developed by all the brands, if it is possible obviously. During the lectures of market research, we have seen lots of studies that showed that the marketing sensory has a lot of influence on consumers. For example, we have seen, supported by figures, that the purchases are more important if the music in the store is slow than fast. Moreover, if it is coupled with a nice odour, the amount of purchases is much more important. We have also learned that the light plays an important role in a restaurant. If the light is bright, the number of wine bottles purchased is higher than if the light is subdued.Per contra, the spent time in the restaurant and the amount of the bill is higher if the light is subdued. Recently, I have participated to a market research concerning the bookshop Libris Agora. We were asked during the study to analyse different odours that could be diffuse in the bookstore. It is typically a sensory marketing strategy. Personally, I am for a strong sensory marketing strategy. As I said before, it can attract lots of people to a store. For example, I like when trend and good music is played in a shop.I have already noticed that I stay more easily in a store where dance and electro music is played, maybe because I love this kind of music. Contrary to what my analysis says, I will never go to a store where classic music is broadcasted or maybe I will stay maximum five minutes. I think that it is because I am young and that does not attract me at all. Nevertheless, I can understand that people like this type of music and that classic music encourages people to stay longer in a store. One of the sensory marketing strategies that I like the most is the gustatory one.I really like to taste different products when I am at the supermarket or when I go to a fruit and vegetables seller. Usually, if the products are good, I put them in the cart. In order to further differentiate from the competition, brands a nd retailers should enhance their sensory marketing strategies. They should couple visual marketing with olfactory marketing, etc. However, the consumers must not receive too much sensory stimuli at once time. If it is the case, I think he feels oppressed and uncomfortable and he will certainly run away from the product or the store.Retailers have to find the right middle between the different strategies of sensory marketing. Moreover, the sensory marketing is not popular with everyone. I know some people who feel uncomfortable with odour of essential oils. I think that the big problem of the sensory marketing is to find the right settings in order to reach as many people as possible. Conclusion Throughout this report, I tried to explain what the sensory marketing is and how the five senses can play a role in the purchase decision. I also  tried to  give concrete examples  to  make this  report more understandable.We can see that in a context of an increasing supply, compa nies have to differentiate themselves from each other. It requires a very thorough marketing and more and more companies rely on sensory marketing to attract customers to their products. According to experts, marketing of tomorrow will be a â€Å"polysensory† marketing through which all senses of the consumer and prospect will be awakened. Nowadays, thanks to new technologies, this type of marketing is possible and some companies like Nature et Decouvertes use already this concept of â€Å"polysensority† marketing.The discipline of sensory marketing is now booming but it is very important to not oppress the customer with too much commercial and sensory stimuli. The sensory marketing must be carefully considered before being implemented. Bibliography http://marketing. oboulo. com/marketing-sensoriel-exemple-zara-h-m-killafornia-1 05054. html http://en. wikipedia. org/wiki/Sense http://fr. wikipedia. org/wiki/Marketing_sensoriel http://www. netpme. fr/marketing/704-marke ting-sensoriel. html http://www. journaldunet. com/management/dossiers/0606139marketing/cestquoi. shtml

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Implementation Paper - Essay Example In fact, according to American Lung Association (2007), approximately five (5) million pneumonia cases occur annually; the cause of almost 55 million days (Kochanek & Smith, 2002) of restricted activity, as well as 1.3 million hospitalizations each year. Furthermore, inpatient treatment for pneumonia (Niederman, 1998) amounts to more than $7.5 billion annually. Roark (2003) added that this disease is the second most widespread nosocomial infection. As of 2003, the annual incidence reached up to five to 10 cases in every 1,000 admissions and can further lead into mechanical ventilation for 48 hours or more, duration of hospital stay, worsening of underlying illness as well as presence of co-morbidities. Previous antibiotic use prior to the onset of nosocomial pneumonia elevates the likelihood of infection, particularly with those virulent organisms like Acinetobacter sp. and Pseudomonas aeruginosa. Conventional preventive measures against nosocomial pneumonia take account of the patients' decreasing aspiration, proper disinfection/sterilization of devices used in respiratory-therapy, use of effective vaccines against particular infections, avoiding cross contamination via hands of personnel and health education among patients and hospital staff. New measures under investigation involve reducing oropharyngeal and gastric colonization. Collaboration amongPneumonia as Core Performance Measure Collaboration among variety of stakeholders is an integral process in the measurement of Pneumonia Core Performance. The Joint Commission (2009) in early 1999, was able to solicit inputs from different health care provider organizations, clinical professionals, health care consumers, state hospital associations, and convened the Pneumonia Advisory Panel to discuss the areas for core measures for hospitals. The Joint Commission is a distinguished and awarded international leader, able and has been proven to effectively carry out the identification process, test and denote standardized performance measures. It has been involved in performance measurement research, development activities, and ongoing, established successful, as well as collaborative relationships with key performance measurement sets. The agency has set the initial pneumonia measure that exists in five (5) measures namely: Oxygenation Assessment, Blood Cultures, Pneumococcal Screening and/or Vaccination, Smoking Cessation Advice/Counseling, and also the Antibiotic Timing. Later, two additional measures were implemented and these are the: Antibiotic Selection and Influenza Vaccination. All together, the Joint Commission function with the CMS or Centers for Medicare & Medicaid Services on pneumonia measures with the intention of common to both organizations. CMS with the Joint Commission worked together in order to align the measure specifications which are to be used in the 7th Scope of Work and also for Joint Commission accredited hospitals. On July 1, 2002, hospitals began collecting the preliminary five (5) pneumonia measures intended for patient discharges.Core Measures monitor a range of evidence-based, the scientifically researched standards of care that have been shown to effect in improved clinical outcomes for patients. The establishment of Core Measures in 2000 by the Center for Medicare and Medicaid (CMS) has started to release public statements about hospital core measure findings in

Clime letter Assignment Example | Topics and Well Written Essays - 250 words

Clime letter - Assignment Example Pizza Hut prides itself in 30 minute deliveries or the order is free. However, my pizza was delivered very late and was lacking a few of the other food items that I did place with my order. Not only that but the delivery guy insisted that I pay for the food when your advertising clearly states that when my order is delivered after 30 minutes, I get the food free of charge. Is there a case of false advertising existing here? I am hoping that my experience will serve as a wake up call for your branch of Pizza Hut. Your service is not at par with the other Pizza Hut branches in our area and will destroy the good company name that the company has worked hard to build. To resolve this situation, I would appreciate it if your staff would reimburse the amount I paid as per the â€Å"30 minute delivery guaranteed† promise that Pizza Hut gives all its delivery customers. Enclosed is a copy of my receipt for the transaction in question. I am looking forward to your response and resolution of this situation. I will wait 14 days before seeking help from the consumer protection agency or the Better Business Bureau. Please contact me at my above address pr by phone at (mention your phone

The society and community Essay Example for Free

The society and community Essay Once again, this reason leads the two characters to artificial creation and problems for society. The need for perfection shown by both Frankenstein and Swinton in the books is another reason that drives them to create artificial life. Frankenstein wants to rid the world of disease, and Swinton wishes to continue the illusion of a perfect world in order for his products to continue to sell. This need for perfection backfires considerably. For example, the creature in Frankenstein is far from physically perfect, therefore he gets shunned by society, which is one of the contributing factors to his murders: Am I to be thought the only criminal when all human kind sinned against me? Why do you not hate Felix who drove his friend from his door with contumely? Why do you not execrate the rustic who sought to destroy the saviour of his child? Nay, these are virtuous and immaculate beings! I, the miserable and the abandoned, am an abortion, to be spurned at, and kicked and trampled on. Says the creature when considering his position. This shunning leads to the creature feeling jealous and angry, not to mention self-critical: accursed creator! Why did you form a monster so hideous that even you turned from me in disgust? God, in pity made man beautiful and alluring, after his own image; but my form is a filthy type of yours. Which in turn provokes him into the murders: when I became fully convinced that I was in reality the monster that I am, I was filled with the bitterest sensations of despondence and mortification. Therefore, the need for perfection is a way in which science has negative affects on individuals in society. However, Frankensteins need for perfection is lost at some stages during the novel. For example, Frankensteins shunning of his creation is far from perfect. This is another way in which science has a negative effect on society. For example, the shunning of the creation leads the creation to the murders of Frankensteins nearest and dearest in order for retribution of his abandonment. For example: and what was I? Of my creation and creator I was absolutely ignorant; but I knew that I possessed no money, no friends, no kind of property. This point is also apparent in Supertoys by the rejection of malfunctioning units. For example, the butler in the Swinton household breaks down and David says Throw it away, and well get a new one. This shows the need for perfection in the world and the throwaway attitude that is apparent. This has consequences in that it takes away peoples bare humanity. For example, David is thrown to the reject world ultimately although he was a person who could have been loved. A contributing factor that provokes the characters into furthering science is the families behind the characters. Frankensteins family encourages him to further his knowledge of alchemy, which is linked to artificial creation. Frankenstein also creates the monster because he wants a companion: No father could claim the gratitude of his child so completely as I should deserve theirs. which is linked into the loneliness of the world in Supertoys. In Supertoys, David, has no real family after his creation, this is another problem that is caused by science, and directly relevant to the creation of artificial intelligence that is not loved as though flesh and blood would be. This aspect is linked to the need for love shown by many characters in both stories. Frankenstein, his monster, David, Henry and certainly Monica all show how much they need love. For example: He loves you says Teddy regarding Davids affection for Monica. This need for love drives certain characters to create artificial life, to fill a void. This may be because of unfelt love from their families. For example, Frankenstein begins to feel disjointed from his family after moving to university. The consequence of the need for love is the creation of artificial life, which then in turn needs to be loved. However, in both novels, the artificial life form is not loved. This is what creates the negative affects on society. Another way in which science has a negative effect on individuals in society is the effect the creations have on the creators. For example, throughout Frankenstein, Frankenstein is afraid of his creation and what he might do. Frankenstein cannot care for his creation and spends his whole life in fear. For a large part of his life Frankenstein is forced to follow his creation, in a vain attempt to banish him from society due to the problems he is causing. This pursuit eventually kills him. This can be blamed on himself easily, for he is the one who used science irresponsibly and the consequences backfired upon him. However, this is still a negative effect on society caused by science. Similarly, Henry, eventually, labours to reacquaint himself with David. This comes about after his sense of guilt after abandoning his child. However, these psychological problems are not as important as the prejudices that the new technology brings forward, particularly in Supertoys. This can be explained further by saying that the humans in the artificial world are prejudiced towards the perfect world, and perfect people. What would happen if somebody came along who wasnt perfect? For example, David. David was imperfect in that he was an android and technically he was malfunctioning. Because of this, he was thrown on the scrap heap. This is a problem caused by technology, because it created the prejudices by creating a world where everything is perfect and seamless, nothing is real. Overall, the main scourges of the societies in both books are the artificial creatures and therefore, the creators of these monsters. The creation in Frankenstein shows how science can be used irresponsibly to have negative effects on individuals in society through tactical murder and destruction. The creations in Supertoys show how science can have a negative effect on society by creating social divides, a superficial, prejudiced, fake, lonely, ignorant, arrogant, selfish, inconsiderate, narrow-minded and insecure world in which nothing is solid. The books can be linked to Genesis and Paradise Lost in that they all involve creation, that was well intended but did not turn out as expected. In all four novels the creation was given a world, or habitat, but either they abused it, or inadvertently caused suffering for other members of the community. The authors use the characters of Frankensteins monster and David accompanied by the society and community by the two worlds of the two novels to show how science can be used irresponsibly to have negative effects on society and the individuals within it.

Case Study of Strategic Management at Honda

Case Study of Strategic Management at Honda Why do you think Honda has chosen this strategy? Is this characteristic of the company and industry? Should Honda pick one upon which to focus its efforts or is it important for Honda to pursue synergies (and preserve its options) by developing and promoting multiple technologies? The Honda is developing environmental friendly auto mobile and maintain global point of view with the loyalty of supply high quality product. Honda strategy has consistently emphasized innovation, environmental friendliness and independence. Innovativeness they are always engaging with research and development to develop multi-technology and environmental friendly automobiles. As a result from 1946 to 2010 Honda had proven their capability. They are acknowledged leader in the development of hybrid cars and gains mars market acceptation. An environmental friendly automobile was not a new strategy for them. In fact they work on developing cleaner transportation alternatives had begun decades earlier. Honda hybrid model are designed for fuel efficiency. It will be supporting to reduce natural recourse depletion. From 1999 Honda won the different accolades from environmental group. Independence is other emphasizes strategy of their business. Honda choose not to collaborate or licensing its technology to others. They want to maintain their independences and essentially going solo. How do I analyze the reason for choosing this strategy? The reason for choosing this strategy is Honda will be supporting to reduce natural recourse depletion, to become environmental friendly. Since Honda has a long track proof of developing environmental friendly and multi technology automobile In July 2002, Honda has succeeded in manufacturing the first fuel cell vehicle with applicable industry standards. It has taken 51 years as of 1997, for Honda Corporation to launch hybrid vehicle Insight ever though Honda was founded in 1946. Starting from developing of engines for bicycles, then moved in to sports cars, establishment of 100 factories in 33 countries, while maintaining steadfastly independence of the company since 1956 and grown into one of the worlds largest automobile manufacturers not an easy task. I believe the bottom line of the story behind this is the strategy adopted by Honda. Even though the numbers of hybrid vehicles sold in 2000 2004 were very small with many obstacles, when compared with the other traditional automobiles, I say, the achievement in 2002 is mainly due to the strategy adopted by the company as Honda steadfastly maintained its independence. Final outcome of most of the research and developments takes time. It needs investment from the company as well as the high level support from the overall business strategy of the organization which involve risk but potentially profitable business opportunities in time to come. Licensing and joint venture strategies are powerful strategies in common in any industry as well as practiced by Toyota in this case study. The hybrid product develop by Toyota also has its own advantages and disadvantages where the same situation applicable for Honda hybrid cars. I agree, with the style of Hondas management where they have kept the business development exclusively in-house with all aspects of a technology, from its strengths to its weaknesses. In addition to that in-house know-how has led to maintain competitive advantage which was difficult for competitors to imitate. That is why Honda has succeeded in manufacturing the first fuel cell vehicle with all applicable industry standards in July 2002. Is this characteristic of company or industry? This is a characteristic of both company and industry, because there is demand for all types of vehicle. Honda stepped in to automobile industry at 1963. But Honda has quickly leads the superior of fuel economy, thats the characteristic of industry. Since founding Honda they are gradually introducing new technology, there for their growth rate is superior, there stability and quality demonstrate the industry characteristic. Today the business environment is in highly turbulent and corporate strategy plays a vital role in a diversified firm. In order to achieve long term success of a firm they should lay down aggregated strategies in cost leadership, differentiation or focus on the right markets through their business strategy. Those are the bottom line characteristics of a company as well as in the markets. Car manufacturing industry also has its own characteristics when compared the other industries. When acquiring new knowledge the company needs to win hearts and minds of the consumers as the competition is in full scale especially in car markets. Therefore, it is understood and confirms the overall corporate strategy of Honda matches with the characteristics of a company as well as different markets. Otherwise Honda may not be able to sell cars in US, pass all industry acceptance tests. 1.3 How Honda should pursue synergies in the company? Their investments basic research and development helps to the company to stable in the technology boundary and be a first mover when commercial versions of technologies are ready to be rolled out. Their culture seems to place immense value on introducing environmental friendly vehicles. By developing and promoting multiple technologies they believe ultimately are a dominant auto type. Company is an association of persons who are united for a common purpose. In the car manufacturing sector they transform raw materials to the finished goods on a large scale and expected to sell to the wholesalers or retailers where end users or the consumers purchase goods after launching. Form the scraps to the finished product the company needs to work on a strategy and the overall Business strategy of a company should be cerate synergy and finally achieve competitive advantage as a whole. Therefore Honda should know which business they should be in the expected markets. Finished goods have to undergo all types of economic systems at a profit without making losses under various policies and regulations adopted by deferent Governments of the respective market places. Therefore company has to have overall business strategy while maintaining synergy. It usually arises when two persons or more than that works together. Different complementary skill creates synergy which can contribute a lot in achieving competitive advantage as a whole in an organization. According to the data table given in the case study on 2005 Honda and Toyota U.S. Hybrid Sales it is understood different models like Honda Accord, Civic, Insight has a market even though the sales figures are less when compared with sales in Toyota. I believe being a mass car manufacturer like Honda should pursue synergies by developing and promoting multiple technologies for different target markets. Does having a single environmental friendly car standard benefit or hurt consumers? Does it benefit or hurt car producers? Standardization of a certain technology is the process of brining order into an otherwise chaotic system that adheres to no strict rules of conduct, thus entertaining a significant amount of freedom in expansion and growth. In my opinion, standardizations does more harm to a technology still in its infancy than good by bringing order and governance to the domain. Every scientific study and resultant technologies should be for the benefit of the mankind and its consumers, even though there are countless examples contradicting this fact. But with the dominance of the consumerism in current world, we cannot neglect to include the impact of standardization of these technologies in this discussion. Having environmental friendly Hybrid eclectic vehicle is benefit as well as hurt to consumers. We can argue as both ways. Consumers are well educated and well informed over what they need and what they want. The marketing oriented management dictates that business organizations should listen to their customers and fulfill their requirements in order to generate higher profits and sustain customer equity. Since Environment Friendly Motor Cars is a relatively new market with fewer well versed consumers, it is important that they are allowed to explore and figure out what suits them the best. Current market situation is best used as a test ground for the new technologies and innovations. Once all the scientific tests are performed on a new technology, it should be subjected to the test of ubiquity and acceptance of the market. Therefore I strongly believe that availability of various options is for the best of consumers that this point. One standard means lesser confusion for the consum ers for sure. But it would also limit the potential they can expect from their motor vehicles. Availability of many peer technologies under testing level at the same time in the market will make sure that an inefficient technology would not monopolize over an unsaturated and newborn market. In the perspective of motor car producers, there is an overhead in funding resources on a number of technologies instead of one standard. But this gives them the flexibility to explore deeper into technologies and come up with better and efficient inventions. They dont have to limit themselves with standards and risk being obsolete not adhering to a market accepted standard. Their investments may not always lead to successful and marketable inventions. But the knowledge and experience they gain by working on multiple technologies is invaluable and can be put to use for the betterment of future product developments as well for the growth of the industry as a whole. This will render both direct and indirect benefits for car producers in general without having to get stuck on one technology that could be standardized, yet soon rendered obsolete when the next breakthrough in the industry comes along.

Wipro BPO, India: Organisational Behaviour Case Study

Wipro BPO, India: Organisational Behaviour Case Study Scope- This assignment talks about the various concepts and ideas in organizational behavior and how they can be used to improve the working style of todays organizations. This assignment focuses on the WIPRO BPO India Limited and discuss about how the study of organizational behavior can be applied to the organizational operations of WIPRO BPO. This report will focus on the various concepts in organizational behavior such as motivation and management and their application in WIPRO BPO. LIMITATIONS- This assignment does not cover all the key concepts in the study of organizational behavior and also while using some of the key concepts for WIPRO BPO; we have made some assumptions in the analysis. FINDINGS- The Wipro BPO is a brand name in market and is a reputable company. Through its innovations and various other plans and measures it is able to improve its organizations working environment, style and performance over the years. Wipro BPO has made use of technology and innovation along with leadership and motivation in order to produce better results in business. Wipro has always tried to work hard to provide good infrastructure, working environment, growth opportunities and decentralized communication between the upper and the lower staff in order to provide a better, comfortable and happy working environment where its employees can grow, innovate and excel. We can see this effort of Wipro in its various training programs, quality of life that it provides and its focus on providing support for wealth, health and family issues of its employees. INTRODUCTION- Business process outsourcing business is one of the most successful and fastest growing field in the information technology service industry of India. As the name suggests in business process outsourcing the business or some part of the business such as accounting, pay roll, customer service etc is outsourced or being hand over to other company which have the expertise to perform that particular task more efficiently and at competitive prices. BPO is becoming very popular in todays business world as it helps to decrease the work load on a company at the same time helps the company to get that task done more efficiently in turn increasing the performance of the business. There are several reasons for the popularity and increase in the use of business process outsourcing worldwide. Primarily the companies focus on how to increase the performance of the different sections of the business which needs to be looked upon in order to improve the overall performance of the company rather then just outsourcing the business for cost cutting or load reduction . The other reason for why companies opt for outsourcing is that in this competitive business environment as companies grow the requirement of resources and expertise also increases in order to cope up with growth and to carry on the performance and further improve it. The lack of skillful people to perform a task can also be a reason for the outsourcing. Lastly the improvements and developments in the telecommunication and IT industry has made it possible to outsource the business in this globalized business world. the benefits of outsoucing are as follows:- increase the efficiency reduction in duties and load by outsourcing the non-core setions of business saves time,money ,manpower and operating expenditures. Reduce risks Improved quality od skilfull labour and services Gives time to emphasise on core functions of the business Some of the most common outsourced functions of a business are- Technical support Data entry/data processing Payroll Accounting Customer service telemarketing india is the fastest growing country in field of bpo industry as it has the plus point of skilfull labour,good infrastructure and the time difference with respect to the developed countries like USA AND UK due to which Indian companies can work in night for these countries. major players in BPO industry in India are WIPRO,DAKSH,CONVERGYS etc.. Wipro was started in 1945 and got in IT business in 1980. Wipro is listed in Mumbai stock exchange National stock exchange Newyork stock exchange Wipro bpo is a fast growing company which matches innovation with robust performance in providing IT enabled services to other countries Wipro has a workforce of tenthousand associates of more then seventy different nationalities and has more than 72 global branches in over 55 countries catering the business needs of other companies. Wipro has a stong RD department .it is first in the world which has the certification of SEI CMM of Level 5.With the help of resources and expertise wipro has immerged as a giant in innovating technology with around one hundered thirty six patents registered on its name. Wipro understand the importance of retained customers in doing a successful business and withits hardwork and focus towards its customer it is able to achieve a mark of around 95 percent of its total earnings from its retained customers. It provides service in different countries such as: USA EUROPE CHINA Wipro bpo provides different services:- Customer service Back end office service for transactions MOTIVATION AND ITS BACKGROUND The researchers have made use of variety of concepts/theories/ideas/models to study this vast field of motivation with respect to the organizational behavior in companies.motivatin can be defined as to excite the people to focus and apply their eeforts to their best in order achieve a particular goal.today in this fast growing world of competition and globalization there is an important need for managers to have a knowledge of various theories and knowledge og organizational behavior and how to make use of them in order to improve the performance of organization.the performance of an organization majorly depends on the workforce.no organization can excel without a skillfull labor though it has other resources available such as a good infastructuer and technology etc because at the end of the day tits being used by the workforce who are actually going to produce the output.thus there is a great need for the workforce to be motivated so that they dont loose their focus and apply best o f their effort in order to produce better result and enhace the performance of an organization.few of the most coomonly used motivational theories comes from the need theories which discuss and sheds light on the needs of the people and the conditions and the way in which they want the needs to be fulfilled. The need theory comprises of the Maslows hierarchy of needs theory and it explains the five types of needs in a pyramid format with the basic needs at the lower end and then it moves upwards covering the more complicated needs of people such as social,security,esteem and sef actualization needs. So basically if a persons different needs will be fulfilled then the person will be more satisfied and feel secure and happy and will be able to focus his mind more on the work because he will be free from these basic problems and thus the worker will be able to perform efficiently and optimally.the lower end of the maslows needs hierarchy model basically discusses and focus on the physiological needs of people such as food,shelter and clothing.once these needs are fulfilled then people want that they should achieve respect and recognization in the society. Maslows theory thinks that the fulfillment of the basic needs of peope has the highest motivating potential to drive the people to perfor m and achieve them. There is another researcher alderfers who proposed ERG theory.this theory does not disuss the five needs to define the motivation but instead has a thre stage model covering the following needs:- Existence needs-these are the needs which satisfy a particular condition for an individual. Growth needs-these are the needs which give satisfaction to an individual by participation,association and contribution. Relatedness needs-these needs satisfy the people by communication. In the maslows hierarchy the basic needs are most important and most desired and must be fulfilled for the satisfaction of the people but as we move upwars in the hierarchy there are other needs which if fulfilled will be greatly appreciated by the people. Expectany theory Another motivation theory is known as expectancy theory where we define expectations for the events to occur.this is done to create an interest in minds of people and to attract them.this work as a driving force for the people in order to reach to some decided goal and in order to create some change, which will act a s motivator to perform in order to achieve it in real..ÂÂ   Motivation here can be defined as comprised of- VALENCE-it can be defined as making people understand what is the outcome or the value they are going to get EXPECTANCY-This is to make people feel that they are capable of performing a task. INSTRUMENTALITY-This is to make people feel that if people will perform the task in a desired way they will be able to get the outcome. Goal theory In this theory we set certain goals for an individual which act as a challenge for them and act as driving force to push them to workhard and achieve them. These can be of two types- 1 directional goal-here the individual is motivated to perform by telling them reason and the way to perform. 2 accuracy goal-here the individual is motivated to perform in most accurate way and this is used when stake of inaccuracy is high. SCIENTIFIC MANAGEMENT S AND ITS BACKGROUND TAYLOR(1856-1915) Scientific management was invented by taylor.he introduced the use of incentives which can be used as driving and motivating force.he saw that if people are given rewards or incentives for performing their task then they take more interest and give their best efforts to fulfill the task. His study was comprised of the managing skills blended with his personal experience of working in the organizations.he emphasized on use of scientific approach to solve he problems encountered in practically managing the organization.his study was focused on the incentive as a stimulus to drive people to put effort in performing the task. Managers now a days still follow the studies carried by tailor and think that his techniques of measuring task and incentive has a positive impact on the work culture.taylor thought that people not able to perform efficiently is a common thing and it happens a lot but unnecessary usage of time and unplanned use of resources resulting in no output is inexcusable. Around 20 century taylor proposed the concept of scientific management.taylor gave it the name scientific management due to the following reasons- Taylor thought that all the different steps to be performed for the production task should be carefully examined and any redundant and avoidable actions in the process should be excluded.we should check and note the improvement in the production process. We should checkout how long the tasks left will take to get completed. After the outcomes should be checked in order to know how long each task has taken to get processed and as per these findings we should renumerate and punish the quicker and slower staff correspondingly. We should adopt and apply such practices in order to improve the performance of the staff and the production process. The study was applied in different production companies and it was noted that their was considerable improvement in the production process. NEO-HUMAN RELATIONS AND ITS BACKGROUND In the concept of Neo-human relation managers try to establish a persona touch with the staff in order to motivate then to perform well and achieve the desired goal. Contrary to the scientific management approach where there is no personal touch and the stimulus is if u perform well you will be recognized and rewarded but if you fail to perform the task and achieve the desired goal then you will be penalized.Neo-human relations approach is one of the most widely used approach now a days by the managers to improve the organization behavior.in this approach managers try to focus on fulfilling the needs of their employees in order to make them satisfied and happy,so that they can focus on the main objective of the company and perform at their best to achieve that goal.this approach focus on fulfilling all the necessary needs of the people like physiological, financial needs etc.the human relation also emphasized on the arguments,thinking and attitudes of the work group. McGregor proposed the theory X and Y, Maslow theory of needs and motivation theory proposed by Herzberg.who emphasized on the higeine factors are some of the theories that addup to the research and study of the concept of neo-human relations in organizational behavior. McGregor theory X and Y has the following assumptions Theory X assumed- People who are average dont like work People are lazy They try to stay away from work They need to be supervised. Theory y assumed- people are innovative people want accountability people can guide themselves if they are led free to perform they can use their potential and show their capability and worth. Maslow theory divides the needs of a person into five categories which are the physiological,social,safety and security,self esteem and self actualization.he believed that if these needs will be fulfilled then the worker will feel satisfied and inturn will perform to achieve these needs. Herzberg proposed the two factors theory.he carried an experiment to examine the attitudes,thinking and behavior of people when they were asked about how they feel at work and the reason for their behavior. From this experiment whe concluded a two factor theory 1 hygiene factors This includes- working environment supervisors policies of the company pay and wages 2 Motivation factor This incudes- rewards opportunities to grow the work itself responsibilities recognization the neo-relations along with the scientific management approach has given a new way of improving the organizational behavior and inturn the performance of the organization Scientific management and Wipro BPO- The scientific management approach regards that every worker can be motivated by rewards and penalities depending on their performance.wipro bpo has also followed this approach and taken different steps,plans and measures in order to apply this approach to improve the performance and also to create a fair deal for the workers that if they perform well then its their benefit because they will receive promotions,rewards and recognition in the company and if they will underperform or do not perform then they should be penalized and the severity of the penality depends on the level they have underperformed.it also benefits the company because the good performers will help the company to perform well and achieve its objectives and the underperformers will get punishments such as they have to undergo special training or special supervision or have to work for extra time in order to pay for their falt or in some cases will have to resign and leave the company.This will help the underperform ers to improve them and become better performers and contribute to achieve the objective of the company and increase its performance and in case they are unable to improve them after the efforts and the special attention given to them then in that case the companies will throw these underperformers and will get rid of then.so the rewards and penalties will act as a stimulus to motivate people to focus on their job objective and to perform well. Wipro bpo has also added certain plans which are benefitial for the employer as well as for the company.the company has introduced various types of rewards and certain guidelines which the employer have to follow and have to fulfill those conditions in order to achieve them. Some of these incentives which are added to the organizational plan of the wipro bpo are mentioned below:- 1 Attendence incentive- Wipro bpo has introduced a unique and an effective scheme of attendance incentive which will reward the worker as per their punctuality and regularity in the work.since we know that the regularity of the worker is very important for the company to get the tasks done and thus by this measure Wipro Bpo is able to achieve the consistency of regularity of its workers.here the stimulus which motivate the workers to come regularly is the attendance incentive or the extra pay that they can earn.once they start coming regularly by the motivation and driving force they have recieved through this plan of attendance incentive,it will become a habit for them to become regular and punctual in their work.this will help wipro to improve its work culture. 2 processed based performance pay- Wipro has adopted another plan of processed based incentive pay wherein it provides a fair chance to the working staff to perform well and become eligible for this processed based performance pay.here the stimulus which drive the workers to perform well is the extra salary they are going to receive if they will perform well.here the company also keeps in mind that it gives the basic salary to the workers in case they are not able to perform well or underperform.this will fulfill the basic needs of the workers but at the same time when the other workers will get the reward of this extra salary for their good performance then it will create an environment of competition between the various workers and therefor to achieve the PBPP and in urge of competing with the other employees the worker will try to give his best in order to perform well and this will inturn improve the performance of the company. 3 Productivity linked incentive-This is another incentive plan where in the worker recives the reward in the form of extra pay if he will perform which proves to be productive i.e his performance will earn profit for the company.here also the stimulus or the motivating factor is to achieve this incentive by performing well which will inturn increase the productivity of the company. The other measures taken by the Wipro bpo is special training to the underperformers.for example-if you are a telecaller associate and you are unable to perform well in taking your call then wipro bpo will have a supervision on you and your team leader will pay attention to you and will also inform you that your performance is going down and will guide you and give you time to improve and prove yourself.in case you are unable to improve and consistentaly keep on underperforming then you will be placed off calls either partially like for few hours of your whole shift or fully based on the level of your underperformance and then will be given special training to improve yourself where you are lagging.incase you are unable to perforam after so much efforts from the company then you are pur on probation period for three months and if there will be extra requirement in the other processes of the company and if company thinks that you are suitable to work in that process then the company w ill take you in,otherwise you have to leave the company at the end of the mentioned probation period. The other steps taken by the company includes the promotions and to be eligible to get promoted you have to perform to a certain required level.thus the promotion act as a driving force to motivate the workers to perform well to reach their desired position and to get the recognition they always wanted.this also helps the workers to fulfill their higher level needs such as self esteem,self actualization. Thus we can see that here the wipro has used the system of rewards and penalities and has followed the taylors scientific approach of management in order to improve its performance. MOTIVATION AND WIPRO BPO- Wipro bpo has also followed different theories of motivation in order to motivate the workers to perform well.this can be seen in its thinking which it call as the spirit of wipro and also the quality of life, career and growth opportunities and the attention it gives regarding the issues related to the health and family of it employees.we have studied different theories of motivation and now we will find how wipro has made use of them to increase the performance and efficiency of its organization. Wipro gives a good salary and a working environment as well as security of job to its emloyess.as discussed earlier there are several incentives based on the way you perform within the organization.the company also has introduced various rewards and recognition within the organization which are also achievable if you perform well within the organization.thus wipro is able to fufill the lowerlevel as well as the higher level needs of its employees.According to the maslows theory of motivation he has categorized the various needs of the workers into the higher and lower level needs.the lower level needs includes phsycological needs(food,shelterand clothing),safety needs and security needs.wipro is able to fulfill these need as dicussed above by providing salary.incentives and job security to its employees.the higher level needs are self esteem and self actualization and for this purpose wipro offers various rewards,recognization and growth opportunities wherein one can perform and prov e his worth and abilities.according to maslow once these needs are fulfilled,workers feels satisfied and to achive them they perform at their best..thus this will act as a driving force or stimulus which will led the workers perform well.In this way wipro has followed the maslows hierarchy of needs to imrove the organizational behavior and the performance of the organization. According to Herzberg two factor theory which has been discussed earlier in this assignment,he has divided the theory in two parts- 1 hygiene factors 2 motivation factors Now the wipro bpo has also taken certain steps and measures to fufill these factors.wipro bpo provides a good infrastructure,facilities and working environment to its employees which includes- 24 hour cafeteria,gym,pickup and drop facilities.concierge desk,online HR help,recreation facilities etc.wipro bpo is a brand name ,a big global company which has a good business reputation,thus it provides a sence of job security to its employees.companies do business globally all over world and to maintain its standards the company has some strict policies and quality administration.company also focus on providing health facilities such as dr max onsite(an onsite service by the doctors),mediclaim and accident insurance.company also provides knowledgable and experienced supervisors and trainers who help the employees to improve their performance.thus by giving all these provisions wipro is able to focus on the fulfillment of the hygiene factors of the Herzberg two factor theory of motivation.w ipro also focus on providing good and handsome salaries to its employees along with rewards and recognition based on the way the employee performs.wipro provides multiple growth opportunities through its various programs like STEP,wings within and career mosaic.it also has a provision of inhouse education initiative through its program called seed.wipro has introduced performance management system and employee engagement program wherein one gets an opportunity of advancement and feeling of responsibility.wipro also provides different trainings(from new hire training to development training).with all these plans and provision wipro is able to fufill the motivation factors of the Herzberg two factor theory.in this way Wipro BPO has applied the herzbergs two factor theory to inprove the organizational behavior and its performance. CONCLUSION- We have discussed various concepts of organizational behavior and how these studies can be applied to improve the performance of an organization.toaday inthis modern world of business most of the companies make use on these concepts of organizational behavior to improve their efficiency and output.We have dicussed the three main concepts in detail which are motivation , scientific management approach and the noe-relations approach.we have find that this concepts contribute in their own way to the betterment of the organizations behavior and performance,which has been discussed in detail above.we have also seen that one of a veru successful company and big brand name in the business process outsourcing industry,Wipro BPO has been successful in making use of these concepts and theories and able to get benefit out of it.thus it is proved that to run the organizations successfully and to become a successful manager one should have deep knowledge and understanding of the different concept s and studies carried in the field of organizational behavior and how to apply them to improve the performance and efficiency of the organization. The Media: Reporting Of Crime The Media: Reporting Of Crime If crime has fallen to such an extent why is it that media reporting of crime levels indicate that the opposite is the case and what impact does that have on public perceptions of community safety The Home Office has been publishing statistics on crime for over 150 years. Until the 1980s it was largely reliant on police figures and in many other countries this is still the case. Statistics come from police records are a measure of police activity and are often used to gain an understanding of the performance of the police to target the use of resources, it does not mean that they are not necessarily a good measure of crime. Since the early 1980s police statistics have been supplemented by data from the British Crime Survey, which asks a representative sample of the household population about their experiences of crime over the year prior to interview. As with any victimisation survey, the BCS also has its limitations, but it is generally accepted as a more reliable measure of trends in the common types of crime against individuals or households. The need for two sources of crime statistics is undoubtedly one factor that contributes to distrust, as was acknowledged by interview ees inside and outside the Home Office. For statisticians and criminologists, the two types of data complement one another: the absence of either source would lead to huge gaps in our knowledge about crime. For the media, the public and many politicians, however, the two sources often seem to compete for attention. How easy it is for the impression of cherry-picking to take hold. This is a particular problem when the two sources of data show contradictory trends, A drop in crime, while good news, is not as newsworthy as an increase. Within an overall reduction there is likely to be a mixed picture, with some crimes going up and others down. The existence of the two data sources, which can show contradictory trends, makes it even easier either to cherry pick for something that has gone up, Well the thing is theyve got two figures that they measure crime by and ones the British Crime Survey and ones the, I think its the actual figures that are recorded by the police. And they keep changing which one theyre highlighting depending on which ones the best and so the police one is actually a much lower figure than the British Crime Survey, although the British Crime Surveys gone down a lot so theyre highlighting that. (Participant in MORI focus group). Violent crime in itself is one of those that have gone up, there were over a million violent offences recorded in 2008-2009. Violent crime has increased from 615,985 offences in 1998-9 to 1034,972, an increase of 68 percent. Gun crime (excluding air weapons) are down by 17 percent in 2008-9 but still 58 per cent higher than in 1998-9. ( Home Office, Crime in England and Wales 2008-9, 22 October 2009, Revised Table 2.04) . this goes to show how easy it is to manipulate the figures, figures could have gone down from the previous year but my still be higher than previous years, this is done to try and gain points by the government and the police. Using the example of violent crime show the strengths and weaknesses of police recorded crime figures. According to the Home Office Police statistics provide a good measure of trends in well reported crimes, are an important indicator of police workload, and can be used for local crime pattern analysis (Home Office 2004). Violent crime has always been an issue of concern for both the government and the public. One issue that remains is how reliable these statistics are, are they creating an atmosphere of panic and tension within the general public Violent crime is an issue of considerable public concern. These may include the volume and violent crimes that include; sexual offences, gun and knife crime, domestic violence, race and other hate crime. In particular, it is expected for the partners to pay close attention to the levels of domestic violence that are ongoing, as this information about crime is unlikely to be recovered through the recorded crime figures. We expect partnership s to consider how best to uphold the emphasis on tackling domestic burglary, vehicle crime and robbery. Reducing harms caused by illegal drugs is a good way to reduce it, considering how they progress and following it up by aiding them to get out of the crime world. Treatment centers and availability to enter these places for those in the Criminal Justice System and they should also set challenges and targets for vulnerable young people. Following the publication of the Governments 2004 spending review and the Home Offices new five year Strategic Plan, the Home Office will have seven new Public Service Agreement targets (PSAs) for the period March 2005 to 2007/08. It is through these targets that they will try and achieve the objectives that have been set out in the Home Office Strategic Plan. Partnership activities will influence and support delivery of all the Home Office PSAs, but their work will be especially influential in the delivery of: PSA1 (to reduce crime by 15%, and more in high crime areas, by 2007/08). PSA2 (to reassure the public, reducing the fear of crime and anti-social behaviour, and building confidence in the Criminal Justice System (CJS) without compromising fairness). PSA3 (to bring 1.25 million offences to justice in 2007/08). PSA4 (reduce the harm caused by illegal drugs including substantially increasing the number of drug misusing offenders entering treatment through the CJS). PSA6 (increase voluntary and community engagement, especially amongst those at risk of social exclusion). Partnerships will be expected to set challenging targets locally in order to reduce crime, disorder and drug related incident in their communities. Government Offices will help and support partnerships to achieve the required outcomes. Partnerships are currently ranked on rates of recorded crime per head of population but only for vehicle crime, burglary and robbery. Using the new measure produces a different list of partnerships in the top 40. The recorded crime British Crime Survey is the provider of statistics that the police record that cover the crime types that are most similar to those obtained by the BCS. As part of the delivery of PSA1 at a regional and local level, the Home Office has clear expectations of the level of performance required from each region and each partnership within it. The Regional performance indicator is the level of reduction needed regionally to support delivery of the PSA at a national level. The Home Office will use this as a regional performance in dicator to monitor the contribution, at a regional level, to the delivery of PSA1. The Home Office expects partnerships to set challenging targets to support delivery of all PSAs, as appropriate, especially PSAs 1, 2 and 4. The nature of PSA1 means that there are particular expectations of partnership performance and targets to support the 15% and more reduction. The processing of media information on crime is based on a short-term, fast-paced and surface level research, which can limit the types of information circulating, and disregard crucial issues. Often news reports of crime read information on the offender, place of crime, and victim, with little devoted to the context of how offending or victimization occurs. In addition, the medias rapid analysis and assessment of crime trends and outcomes of the implementation of public policies at the local level can hinder effective and successful prevention. Crime prevention practitioners emphasize the importance of prevention strategies which are characterized by long-term action, and based on a solid diagnosis that takes into account the complexity of the causes of crime and their interactions. Therefore, news reporting of crime is not favourable to these approaches. The way the news media represents crime often includes newsworthy stories that act on emotion more than on fact, and focus on neg ative images of crime in communities. The fact that the public rely on the media to inform us allows them to manipulate the way we feel about crime. In addition Chiricos et al (2000) finds that local and national news are related to fear of crime. The effect of local news on fear of crime is stronger for residents in high crime areas and those who experienced victimization. In terms of audience effects, fear of victimization will depend on who is viewing the crime stories. Research indicates that residents in high crime urban areas who watch a large amount of television are more likely to be afraid of crime (Doob and MacDonald, 1979; Gerbner et al, 1980). Another important factor is whether audience members have direct victim experience or share characteristics that make them crime vulnerable. Research indicates that media sources will be more meaningful when direct experience is lacking (Gunter, 1987; Liska and Baccaglini, 1990; Skogan and Maxfield, 1981). For example, Liska and Baccaglini (1990) find that media influence was strongest for females, whites and the elderly, which are segments of the population least likely to be victimized. In another study, Chiricos et al (1997) find that the frequency of watching television news and listening to the news on the radio is significantly related to fear. Their research indicates that television news consumption is significantly related to fear only for white females between the ages of 30 and 44. This is similar to other findings that suggest that watching crime on television has a greater effect for women and whites, who have low victim risk compared to males and non whites (Gerbner et al., 1980). New Labour once had a slogan: Tough on crime, tough on the causes of crime. That meant: it treated criminals more harshly, but also tried harder to tackle the causes of crime. One of New Labours most remarkable political achievements, during its first term of office, was to have forged a `Third Way law and order position that has successfully challenged the idea that social democratic political parties are by definition `soft on crime'. This outlined key strategies reinforcing New Labours core governmental project of `modernization through managerialization in criminal justice. There was a focus on crime reduction and youth justice. It was pivotal to realizing New Labours long-term objective of commanding the centre ground of law and order politics in the UK. We argue that an institutionalization and normalization of managerialism is taking place to resolve the contradictions, tensions and disconnections generated by the Conservatives incomplete public sector reform project and to cr eate the basis for achieving the long held ideal of a cost-effective, efficient, seamless criminal justice system. There are controversial opinions as to whether crime has fallen due to the criminal justice policy instigated by New Labour. The idea that crime has fallen has emerged from examples from statistical evidence. However, if you were to look into these sources, together with the idea that certain aspects of crime are not considered in certain surveys, provokes inevitable controversy. This analysis explores the arguments both supporting and contradicting this statement. According to these statistics there was a rise in crime from 1981 to 1995 followed by a decrease. In 1995 the BCS figures indicated there were almost 20 million incidents, but this had decreased to just under 11 million by 2005 (Garside, 2006). New Labour came to power in 1997 and over the years has extensively increased expenditure in the criminal justice system in an effort to reduce crime by increasing the number of police officers and the number of prison places available. They introduced anti-social behaviour orders (ASBOs), founded the Serious Organised Crime Agency and increased spending in the probation service, crown courts and Crown Prosecution Service (Eades, et al 2007, p.19). Since 1995 the BCS has shown that wounding has decreased by 40% and common assault by 49% and also that Labour has met its targets to reduce vehicle crime and domestic burglaries (Home Office, 2006, p.65). Combining data from ten sweeps of the British Crime Survey, it suggests that public confidence is based less on instrumental concerns about crime and more on expressive concerns about neighbourhood stability. Therefore, confidence may be driven not by fear of crime but by concerns about disorder, consistency and informal social control. Members of the public look to the police as representatives of community safety and guards as they address everyday problems and strengthen social order. To increase public confidence and decrease the fear of crime, the police need to interact more with the public and take an active part of the community and represent and defend community values, norms and morals. A very important factor when examining the impact of fear of crime, is determining whether or not the fear is proportionate to the actual incidence of crime. When the fear of crime is proportionate, people are aware of the risks associated with various personal violence offences. This level of fear or concern can encourage good personal safety habits and increased home and property security, therefore minimising the risks of becoming a victim themselves. When the fear of crime becomes disproportionate to the reality, it now becomes a negative effect on a persons lifestyle and quality of life. These effects can include: people avoiding situations and limit thier movements, sometimes to the extent that they become reluctant to leave their own home. not only do they limit where they may go but they may also refrain from doing activites that they enjoyed due to this disproportionate overwhelming fear. Police precense will make people feel more at ease and safe around their area. Educating the society about crime and crime prevention could be another way to tackle this. Getting the society involved in both crime prevention through social development and in community based justice programs such as Youth Justice Committees, supervision of youth doing Community Service work. D irect citizen involvement in justice leads to a better informed citizenry, who then are more understanding of what impacts crime and how to change it. (www.policereform.gov.uk) http://www.crimereduction.gov.uk/aud00.htm http://www.statisticsauthority.gov.uk/assessment/monitoring-reports/index.html

Denying Medical Value Essay -- essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Tens of thousands of patients are denied of medical cannabis that could benefit from its therapeutic use. Not only does it help ease the pain of many agonizing diseases, but it also contributes to the prevention of some illnesses. It can also replace harmful antibiotics that we use now. An abundance of arguments have been made on this issue, but I feel as though most of them are a bit far-fetched and can be retaliated with legitimate responses, which will be further explained later in this essay. So far, twelve states have legalized marijuana for medicinal uses. These states include Alaska, Arizona, California, Colorado, Hawaii, Maine, Maryland, Montana, Nevada, Oregon, Vermont, and Washington. The earliest to pass this law was in 1996, and with much reason.   Ã‚  Ã‚  Ã‚  Ã‚  Medicinal marijuana can provide multiple types of pain relief. First, it was proved to relieve asthma attacks and improve breathing. Also, its active ingredient, THC, reduces vomiting and nausea caused by chemotherapy. It relieves the muscle pain and spasticity that comes from multiple sclerosis, and may also help some of these unfortunate patients with bladder control and relieve tremor. The leading cause of blindness in the United States is caused by glaucoma, which is when the pressure inside one’s eyeball has increased. Marijuana, when smoked, reduces this pressure, making it a significant amount better to deal with. Medicinal cannabis also strongly improv...

Symbolism in Jacksons The Lottery Essay -- The Lottery Essays

Lottery: A Terrifying Trip Symbols can be used to convey a special meaning to the reader by association, especially when a material object is used to represent something abstract. Throughout the years, American writers have been using their works as a way to describe society to their broad audiences. As time periods change, writers as well as readers change their view about society. Several factors affect how readers view society in a piece of literature. To get a better understanding of the society expressed in a piece of literature, one must consider not only the time period in which the work was written, but also the life of the author, the style in which the work was written, and criticism of the piece. In Shirley Jackson’s â€Å"The Lottery,† the society is demonstrated as unchangeable due to the underlying fear and evil of human nature. By using, main types of symbols represented in this story, are characters' names and objects. Jackson wrote several pieces of literature throughout her life, she is most known for her short story â€Å"The Lottery.† The lottery takes place in a small town on June 27th. The lottery is an annual event handled by Mr. Summers and the postman, Mr. Graves. The night before the lottery, Mr. Summers and Mr. Graves made slips of paper that are placed in an old black box that has been used for the lottery for a very long time. The children are the first to arrive for the lottery, then the men, followed by the women. As Mr. Summers calls the names of the families in the town, heads of the households, the men, come and draw slips of paper from the black box. During the lottery, Mrs. Adams mentions that the other towns are thinking of stopping their lottery, to which Old Man Warner responds it wil... ...l human character. Writers of American literature have many different opinions on the society. In order for readers to understand an author’s view on the society, they must look at many different aspects including the writer’s life and the time period in which the work was written. Though writers have different theories about the society, they express their philosophies into their work. The town who seem horribly uncivilized, where a son stones his mother, yet they can easily be compared to today's society. Following customs blindfolded in any given society does prove to be fatal, and as I would like to say, disgusting. We need to realize that although, we make a society in the end it is painful for the society as a community to conclude life according to a black box. Work Cited Wilson, Kathleen, ed. Short Stories for Students. Detroit: Gale, 1997.