The Pursuit :: Personal Narrative Science Movies Papers

The PursuitThere are many things that I dis care about experience. I hate it because I do not always understand it. I hate it because I always get bad grades in it. I hate it because it is so complex and at that place are so many technical terms associated with it. There are however, some good points. I only alike(p) science when I can understand it, and that is only in a way in which it seems common sense to me. For example, in Emily Martins article, The Body at warfare Media Views of the Immune System, she wrote about the immune system in a way that I could understand it, and that was by using images of war and of the police. I also like all the mysterious stuff that is associated with science. It is quite intriguing to me to think about all the wonders that are left to be explored. In addition, being a science fiction and Japanese animation freak, I like all the crazy things that both portray. In both Japanese anime and science fiction shows or movies, there is no limit to wha t science can do. They show us things that are perhaps possible or impossible when we take a scene at it through scientists eyes. That is why I cannot help to think about the question, should the pursuit of scientific knowledge be boundless? In the movie, the Emperor Strikes Back, we adage Luke Skywalker in a improve tank after being defeated by this wooly monster in an ice cave. This water in the healing tank acted like an antiseptic, and healed his whole body while giving him all the fluids he needed without an IV. As far as I know, there is no technology like that anywhere, and if there were, I would sure like to know where it is. So then as I watch my Star Wars, The Terminator, Matrix, calculus Ball Z, and other science fiction or anime shows, I mystify to ask myself many questions about the possibility of making androids or traveling faster than the speed of light or other imaginable things. Then of course, after all my excitement dies down at the end of the show, I begin to wonder whether scientists out there are trying to find scientific answers to the things we see in these types of shows because it seems as though there is no limit to this exploring.

Is Anyone Out There? Essay -- Astronomy

Earth is small. Many people find it hard to confide, but when one thinks of estate in its context, amongst billions of galaxies, stars, planets, and an infinite universe, earth is a mere grain of sand on the beach that is space. With this in mind, one may, quite understandably, find it hard to believe that earth is the only planet that sustains behavior. With todays advanced technology and science, extensive evidence has been found suggesting a great likelihood of life on other planets. The discovery of life on other planets has huge implications for humankind, as it would likely give a more than thorough understanding of what human life is, how it came to be, and possibly even insight into why humans exist.Oftentimes, people ignore rhetoric regarding the possibility of life on other planets. This may be for spiritual reasons or because many people see it as more science fiction than scientific, but there is a substantial difference between Hollywoods perception of aliens and wh at is likely to be the first extraterrestrial life discovered (Borenstein). In all reality, carbon, hydrogen, oxygen, and a few other basic elements ar all it takes to create the miracle of life, and these chemicals could exist in countless places other than earth (Bryson 2). Some life may not even require that, like the germ found in a lake in California, which was able to survive on arsenic and phosphorus alone (Borenstein). According to Borenstein, the life that scientists are looking for is more accurately described as a life form or microbial slime, much like the microbes that became humans via evolution. Approximately 140 billion galaxies tarry the universe, with somewhere between one hundred billion and four hundred billion stars in Earth... ...rawstory.com/rs/2010/12/08/evidence-mounting-daily-proven/Bryson, Bill. A Short History of Nearly Everything. newfangled York Broadway Books, 2003. Print.Cohen, Daniel. The Ancient Visitors Have Creatures from Other Planets Ever Lived On Earth? Garden City, NY Double & Comp., Inc., 1976. Print.Kaufman, Marc. Reaching for the Stars Its Alive forbidden There Scientists Seek Out the Evidence. McClathy-Tribute News Service. 17 June 2011 n.p. Web. 15 Mar 2012. Spotts, Pete. In Search of Life, More Planet Candidates Are Found. Are Any Just Right? Christian accomplishment Monitor. 12 Sep 2011n.p. Web. 15 Mar 2012. Story of the Universe. European Space Agency, 2011. Web. 15 Apr 2012.

Jonathan Kozols Savage Inequalities: Children in America’s Schools Ess

Jonathan Kozols Savage Inequalities Children in Americas Schools In this detailed and shocking book, Jonathan Kozol describes the horrific and unjust conditions in which many a(prenominal) children in todays society argon forced to get their knowledge. Kozol discusses three major reasons for the discrepancies in Americas schools today disparities of property taxes, racism, and the booking between state and local control. The first of these reasons is that of the differences of available property tax revenues. Kozol discusses the inconsistencies in property tax revenues and the problem that the lighter districts arent getting the same opportunities for education as the much copious neighborhoods. He says the reason for this is that the poorer districts dont receive as much money as the affluent districts because their property isnt worth as much, therefore they get less money in return. Therefore, if they demand more money for the school systems, they end up taxing themselv es more money. Kozol uses shocking statistics to get the readers attention. For instance, a classroom in Chicago received approximately $90,000 less each year than would have been exhausted on them if they were pupils of a school such as New Trier High (54). Kozol also discusses a solution for this problem, the Foundation Program, which is meant to set a banner of basic or minimum education for the less fortunate neighborhoods. Although this program seems to work on the surface, it makes a bigger gap between the rich and poor districts. Using descriptive details and scenarios, he informs the reader of the awful conditions these children attend school in. For example, he tells about a conversation with a little male child whose sister was raped and murdered, but the child cannot recall if this took place last week or last year. These children suffer many health problems, including terrible torture in their teeth from bad dental health. They are also subjected to dreadful a mounts of sewage in their schools and in their backyards, contaminating the water and the soil. Kozol then describes the more affluent schools and the wonderful opportunities they are given. He contrasts the poor and rich schools to show the reader just how terrible these conditions are. He attempts to make the reader angry and succeeds many times. integrity other way by which he attempts to irritate the reader i... ...computers are nice to have, but are not essential in the learning process. Also, Kozol, in his racism demarcation, forgets that there is a chance the inequalities in education might not be so much racial segregation, but affluence segregation. True, a large percentage of the poor districts are black and Hispanic, but this is due to society itself, not necessarily the school systems. Kozol sometimes seems to be reaching for an argument just for the sake of having one. On the other hand, a large portion of what Kozol says is well supported and highly effectiv e. He is a very passionate source and does a wonderful job of stating the facts, not just his side of the story. He uses conversations with the children and teachers to get the readers attention and make the reader understand that these are real people these things are happening to, not just numbers. Kozol is a very persuasive writer, with brilliant ideas and down-to-earth opinions. He doesnt want his readers to be hateful towards the public school systems he wants us to know the truth.Works CitedJonathan Kozol. Savage Inequalities Children in Americas Schools. New York, Harper Collins, 1991. 262 pp.

Create A System That Simply Works! :: essays research papers

interest of reading this pocket book starts from the interesting book callXE-Myth. What is it? Is that only for the people who already owned their pedigree? How can I apply them into my work and improve my working performance in a massive multinational company? Is that really relevant to me at my current stage since I am still working for someone else and do not bem spend any business of myself? Those are the actual questions and doubts that I have secretly asked to myself before reading the book. However, having read through it, I found that the E-Myth is no demarcation on the entrepreneurs and can perfectly work for me as a guidebook for every success of both my career and personal life. For me, E-Myth is really about a lot of inspiring ideas that fundamentally change my way of thinking and working. Those ideas in reality make me to come to realize that the critical distinction of success and failure is, in fact, lying on the secret of working ON my business rather than work ing IN it. Those ideas push me to start to think about the roles that I should sport in my company and the issue of balancing role-play among technician, manager and entrepreneur. Those ideas show me how commonplace assumptions can get in the way of successfully running a business and those ideas serves me as a guiding light to the success of every key steps in the life of a businessXfrom infancy, adolescence to maturity. Those ideas also introduce to me the naked as a jaybird way of thinking for business development process and demonstrate me how a good foolproof operating system and process can really relinquish myself from my heavy daily workload but still better meet my customers needs and expectations. Last but definitely not the least, those ideas inspire me to start to use the innovate-quantify-orchestrate approach to study how I can improve my own work by making such changes with the discipline it needs to succeedFrankly, it is really my commencement time in my life to r ealize the existence of the three personalities and the significant difference and importance of the three roles that people played in our business arena. forward reading the book, I only know the three roles by job title and clearly I put myself as good Manager as my current position and seniority in my company suggested. However, now, I know that to be an effective businessman, I need to possess all the three personalities and wholesome balance the three.

Educating Rita Raises Serious Issues Essay -- Educating Rita Essays

Educating Rita Raises Serious IssuesEducating Rita was voted best comedy of the year when performed bythe Royal Shakespeare Company in 1980 and by 1983 it had risen to bethe fourth most usual play on the British stage. Russell uses humouras a tool to engage and entertain his audience whilst at the same timedealing with stark topics. Without the humour, the play would beless accessible and would probably have reached a much more limitedand elitist audience.The play is naturalistic with a fixed and unanalyzable staging, which firmlyreflects the real world. The entire play is set in one study room in ared brick university. The room is Franks purlieu - clutter withbooks representing both the world of knowledge and the disorderedstate of Franks mind and life. It is a far cry from the world towhich Rita is used, but one to which she aspires in her quest to findherself. By contrast Frank is disillusioned with his life as anacademic and the audience quickly gathers the impression that Frankwould escape from his world if only he could.This content is handled hilariously from the opening of the play. Ritasbungled attempt to enter the room, fumbling with the door handle andcursing, is a metaphor for the apparent barriers between Ritasworking class environment and the middle class, educated world thatshe is trying to break into. The poor sod on the other side on theoutside wont be able to pass away in. An you wont be able to get out(Act one, scene one)The mismatch between Ritas language and academic setting provides agreat source of humour passim the play. Ritas accent and dialectclearly sets her apart and so does the constant swearing and joking.At times however... ...ntually have to come to terms withtheir mediocrity.Although the play is hilarious the unassumingness is never lost. Thehumour is mainly at a verbal level and slapstick situation comedy isavoided. The humour helps the author to bring out an fundamentallyoptimistic flavour despite all the tragedy. R ita completes hertransition and ends the play as a well-rounded individual feelingherself to be in full take hold of her destiny. She has learned a keylesson on the way that she does not have to change her personality andbe like other people to become more mature. As Rita rises, Frank fallsas the drama unfolds. The play ends with his carrer at its lowestpoint after students complain about his drunkenness. However, even forFrank in that location is the hope of a new start and renewal with his sabbaticalto Australia a country which for him symbolises new beginnings.

Educating Rita Raises Serious Issues Essay -- Educating Rita Essays

Educating Rita Raises Serious IssuesEducating Rita was voted best fall outdy of the year when performed bythe Royal Shakespeare Company in 1980 and by 1983 it had rise to bethe fourth most popular gambol on the British stage. Russell uses witas a tool to engage and entertain his audience whilst at the same timedealing with serious topics. Without the humour, the play would beless accessible and would probably have reached a much more limitedand elitist audience.The play is naturalistic with a fixed and simple staging, which firmlyreflects the real world. The entire play is set in one study room in ared brick university. The room is Franks environment - cluttered withbooks representing both the world of knowledge and the disorderedstate of Franks mind and life. It is a far cry from the world towhich Rita is used, barely one to which she aspires in her quest to findherself. By contrast Frank is disillusioned with his life as anacademic and the audience quickly gathers the impressio n that Frankwould run from his world if only he could.This theme is handled hilariously from the opening of the play. Ritasbungled attempt to enter the room, fumbling with the door handle andcursing, is a metaphor for the seeming barriers between Ritasworking class environment and the middle class, educated world thatshe is trying to break into. The poor sod on the other side on theoutside wont be able to get in. An you wont be able to get out(Act one, scene one)The mismatch between Ritas language and academic setting provides agreat source of humour throughout the play. Ritas accent and dialectclearly sets her apart and so does the constant swearing and joking.At times however... ...ntually have to come to terms withtheir mediocrity.Although the play is hilarious the seriousness is never lost. Thehumour is mainly at a verbal level and slapstick situation comedy isavoided. The humour helps the author to bring out an essentiallyoptimistic flavour despite all the tragedy. Rita comp letes hertransition and ends the play as a well-rounded individual tonusherself to be in full control of her destiny. She has learned a keylesson on the way that she does not have to change her personality andbe analogous other people to become more mature. As Rita rises, Frank fallsas the drama unfolds. The play ends with his carrer at its lowestpoint after students kvetch about his drunkenness. However, even forFrank there is the hope of a new start and renewal with his sabbaticalto Australia a country which for him symbolises new beginnings.

Pip’s distress at the end Essay

Thus take pleads with Ms. Havisham explaining the reasons why he cannot play. He begs Ms. Havisham to empathize with him. We can already experience the reasons of blisters distress. He has entered an unfamiliar and frightening environment against his will. He is afraid of Ms Havisham and although he is awestruck by Estellas beauty, he is to round extent afraid of her scorn and her arrogance. Ms Havisham then asks Pip to call Estella, when he tells her he cannot play. Ms. Havisham instructs Estella to play cards with him.Estella is reluctant to do so, she thinks of Pip as beneath her and refers to him as a common labouring boy. Estella mocks Pip for referring to the knaves as jacks. She also derides his coarse hands and thick boots. Pip respects Estella since he feels that she is a part of high society. Pip like most people is concerned with wealth and wants to become rich. Later in the story we can forgather his obsession with becoming a gentleman. However Pip feels that all mem bers of the elite classes and the prosperous are meant to be idolized and their opinions or judgments valued.This causes him to agree with Estella. As Pip says- I had never thought of being ashamed of my hands before but I began to consider them a very indifferent pair. Her contempt for me was so strong, that it became infectious and I caught it. Here Pip is humiliated and mocked by Estella. She makes him feel that he is coarse, common and unfit to be in a noble house. This farther reduces Pips self-confidence. Ms. Havisham then asks Pip for his opinion of Estella, to which he replies that she is proud, pretty and insulting. He tells Ms.Havisham that he would like to go home. Ms. Havisham consents and tells Pip that he can nonplus something to eat. She asks Pip when he will come again. He tells her that the present day is Wednesday. She interrupts him and tells him that she knows nothing of the days of the week and tells him to come again after six days. Here, also Ms. Havisham r ebuffs Pip. She seems to suggest that knowledge of the days of a week is superfluous. Although her view is blatantly eccentric, Pip who regards the genteel as always right is more ashamed of himself and his commoness.Estella the leads Pip down to the courtyard. She rudely tells Pip to wait in the courtyard while she gets something for him. Pip says- She came back, with some bread and meat and a little mug of beer. She enthrone the mug down on the stones on the stones of the yard, and gave me the bread and meat without looking at me, insolently as if I were a dog in disgrace. I was so humiliated, hurt, spurned, offended, angry, sorry- I cannot hit upon the right name for the smart- God knows what its name was- that tears started to my eyes.After Estella leaves Pip breaks down and weeps. He does so because he has been scorned, gangrenous and derided by the genteel, people who he now thinks of as admirable. Pips self-confidence has been destroyed. He feels that he is common and trivi al. Pip realizes that someone he has prise all his life, is actually not respect-worthy. Show preview only The above preview is unformatted text This student written piece of work is one of many a(prenominal) that can be found in our GCSE Great Expectations section.

Shark Attacks

On 11 July, 1916 Rensselaer Cartan Jr. saw a looming dark figure and noticed a large fin protruding from the water. A shark, the newest fear of existencey after the several attacks that occurred just days before. Yet he was 17 miles inland, he knew what he saw and set out to warn the town of the sea monster looming in the creek. No way were the thoughts of many as they heard Caratan Jr. regularize his tale, and they continued on with their normal lives, despite his desperate cries of fear and warning.The attacks of Lester Stilwell and Stanley fisher cat show that the technology of this era was really un-advanced, this was also the first recorded shark attack in fresh water, and the amount of time it in additionk for a doctor to reach the place of the attack was lengthy and costly. The technology in this era was very weak in comparison to todays modern medicine and was not efficient in life if wipeout situations. In this time thither was no ambulances and the way to be rushed t o the hospital was by train and by automobile.If theses attacks had occurred in modern times, the death of Fisher may have been stopped. The death of Stilwell was definite, due to the detail that the shark mangled Stilwells body beneath the water, where he drowned. He also would have died from sheer amounts of blood loss and the fact that no one would have reached the eleven year old boy on time. Though modern technology has changed the amount of help that doctors can fork over patients the patient, must be first saved from the cause of death.In this case the shark did not let young Stilwell have the opportunity of medical checkup discourse that he so desperately needed. These attacks were a shock to the world because they occurred in a creek seventeen miles inland. Bull sharks have been found in discordant fresh water sources, sometimes far-off upriver or upstream in some cases, their high tolerance for fresh water nearly unequalled among shark species. (Davidson) The bull s hark is a shark that is known to be found in modern times to swim into the mouths of rivers to find better prey.This was unacknowledged to the people of 1916 as was many facts of the entire species of sharks. Nobody thought a shark would travel so far inland and in a creek no larger than 45 feet across. (capuzzo 89) The shark had been allowed to travel so far up due to the fact the the tide was at its highest point due to the lunar cycle. (capuzzo 91) The shark was easily able to maneuver and find its prey in the murky water. The amount of time that it took for a doctor to reach the scene, where Stilwell and Fisher were attacked was far too long.According to Julius Kish, no doctor lived or worked in the town of Matawan in 1916. This may have contributed to the fact that Fisher died and did not receive medical attention right away as was needed. The only immediate he received was that of his friends, who were in shock. His friends made a makeshift tourniquet using circuit to stop t he excessive blood flow. (Capuzzo 101) This was not enough to save the mans life, he needed immediate medical attention. Stanley fisher slowly began to die as he waited for the doctors to arrive to treat his wound, a large chunk of flesh missing from his pelvis.Fishers wounds were dire, yet he willed to live. That afternoon in 1916, however, the treatment Stanley Fisher required was two hours and thirty-nine minutes away. (Capuzzo 101) At this time hospitals lay far apart and the travel to a hospital may be too far and by the time patients reach the hospital, death has already set in. When Fisher pulled his body out of the water he lied there in a pool of his own blood. (capuzzo 100) As the blood would continue to flow he was at risk for blood loss and also diseases of having an uncared for open gash.With such(prenominal) a limited supply of medical attention in this era caused casualties that would be routine in todays modern age. The attacks of 1916 started an epidemic of natural fear against man eating sharks. Lester Stilwells body took two days to resurface. In those two days rumors flowed through America on what had happened to the boy. The curiosity on what caused this rouge shark to go on such vicious attacks initiated people to begin searching these mysterious predators. presently we now no much more about sharks and continue to research to better understand how these suspicious animals tick.

Cerebro Vascular Accident Health And Social Care Essay

Introduction barb or Cerebro Vascular Accident is the rapid loss of wit map ( s ) due to the perturbation in the blood supply. This is caused by ischaemia resulted from the obstruction of blood supply or a bleeding. The obstruction ordure be due to any thrombosis or arterial intercalation which consequences in deficiency of O and glucose to the brainiac country and it loafer take to buy the farm of brainpower cells and encephalon harm. This frequently consequences in an inability to travel one or more limbs on one side of the organic structure, inability to understand or explicate address, inability to see one side of the ocular field etc. Stroke is a medical exigency as it causes lasting neurologic harm, complications and even pass off. ( WHO, 2008 )Stroke is a life altering event that non merely affects the handicapped individual but besides their household and attention givers. Effective showing, judge and direction schemes for peter are good established in good develop ed states, but these schemes consume non been to the full implemented in India. ( American health Association, 2009 )Stroke incidence and prevalence are indispensable for ciphering the load of disease and for be aftering the bar and intervention of archeological site patients. WHO estimates the figure of stroke events in near selected European states such as, Iceland, Norway, and Switzerland is likely to increase from 1.1A million per twelvemonth in 2000 to more than 1.5A million per twelvemonth in 2025 entirely because of the demographic alterations. ( Truelsen et al. , 2006 )The prevalence run of shot is higher among the Asians. In India it is virtually 250-300/10000 population per twelvemonth. The National Commission on Macro-economic and Health estimated that, in India the figure of shot rate testament increases from 1,081,480 in 2000 to 1,667,372 in 2015. In 1998, the overall age adjusted prevalence rate for shot is estimated to lie among 84-262/100,000 population in ru ral and between 334-424/100,000 populations in urban countries. The Global Burden of Disease Study estimated that the one-year shot incidence of India allow for increase from 91/100,000 in 2015 to 98/100,000 in 2030. ( Ezzati et al 2004 )It has been estimated that by 2021 the shot related disablement counts in 61 million, and 52 million of which would be in developing states. Harmonizing to recent surveies, 55 % to 70 % of shot subsisters become to the full independent by 1 twelvemonth and 7 % to 15.7 % remained wholly disabled. Among those who had speech disfunction, complete recovery was reported in 47 % of instances, and there was no pausement in 12 % . Dysarthria was vulgarer than dysphasia. Post Stroke ictus was observed in ab come on 2 % of instances. ( Banerjee & A Das, 2008 )In 2005, 400 to 800 shots per 100,000 populations in globally. 5.7 million Deaths and 15 million new sharp shot instances are reported yearly. Globally, over the past four decennaries, the one-year age- measure shot incidence rate has decreased by1.1 % in high income states but it has been increase by 5.3 % in low to middle income states. ( Feigin 2009 )The mortality rate of shot is decreasing or stabilising in developed states. It was estimated in 2000 that, the shot accounted for 0.9-4.5 % of entire medical admittances and 9.2-30 % admittances in neurological wards. 12 % of all shots occur in people less than 40 old ages. Previous shot is the major ground for the shot in those who aged more than 65 old ages. It is estimated that 2 % decreases in overall shot mortality in India lead ensue in 6.4 million fewer deceases over 10 twelvemonth period. ( Dalal et al. , 2007 )There are chiefly two types of shot comprises ischaemic and haemorrhagic shot. Ischemic stroke histories for approximately 75 % of all shots which occurs due to thrombus that blocks or diminishes the blood flow to the attribute of the encephalon. A haemorrhagic shot occurs when a blood vas on the encephalon s urface ruptures and fills the infinite between the encephalon and skull with blood ( subarachnoid bleeding ) or when faulty arteria in the encephalon explosions and fills the environing tissue with blood ( intellectual bleeding ) . Both consequence in deficiency of blood flow to the encephalon and a buildup of blood that put excessively much of force per unit area on the encephalon. ( Swadron, 2010 )The clinical effects of shot can be named found on the arteria involved. This includes infarct in the anterior intellectual arteria ( ACA ) , in-between intellectual arteria ( MCA ) , posterior intellectual arteria ( PCA ) and basilar/vertebral arteria. Middle intellectual arteria and basilar arteria are most frequently involved in shot. Entire Anterior Circulation Infarcts ( TACI ) had 100 % incidence of Dysphagia, followed by Partial Anterior Circulation Infarcts ( PACI-36 % ) , Posterior Circulation infarcts ( POCI-33 % ) , and Lacunar infarcts ( LACI-18 % ) . 67 % of bleedings had p ost-stroke Dysphagia. ( Sundar et al. , 2008 )Dysphagia ( trouble in get downing ) is resulted if the shots occur in the in-between intellectual arteria or privileged carotid arteria or vertebral or basilar arteria. Dysphagia can be seen in 65 % of the patients with shot. If non identified and managed it can take to hapless nutrition, pneumonia and increased disablement. Aspiration is the major job associated with Dysphagia. ( Stroke connexion magazine July/august 2003 )Approximately 30 % of the patients who had one-sided shot have dysphagic symptoms and a similar per centum have been reported in encephalon hurt patients. It is estimated that between 29 and 50 % of acute shot subsisters are dysphagic. early on bedside appraisal of Dysphagia is indispensable to forestall purpose hazard in shot patients. ( Smithard et al. , 2003 )Asiatics were more likely to develop Dysphagia after shot. InA theA strokeA group, the adjusted odds ratio ( OR ) with 95 % assurance interval ( CI ) forA DysphagiaA was significantly higher for Asians than whitesA inA rising York ( OR=1.64 95 % CI, 1.50-1.79 ) and California ( OR=1.69 95 % CI, 1.34-2.13 ) . The adjusted OR was nearlywhat but significantly higher for inkinesss than whitesA inA New York ( OR=1.15 95 % CI, 1.03-1.28 ) . ( Fernandez et al. , 2008 )The relentless dysphagia can take to malnutrition in the shot patients. The presence of malnutrition in position shot Dysphagia is runing high. The overall odds of being give were higher among topics who were dysphagic compared with topics with integral get downing ( odds ratio 2.425 95 % assurance interval 1.264-4.649, A P & lt 0.008 ) . ( Foley et al. , 2009 )The higher incidence of Dysphagia increases the hazard of goal. In a prospective reexamine 60 patients were assessed clinically and underwent a bedside water-swallowing trial and videofluoroscopy within 72 hours of shot. Twenty-five patients ( 42 % ) were seen to draw out in the videofluoroscopy of these 20 % did non hold open Dysphagia as regained by a simple water-swallowing trial. Aspiration is most common in the early period following acute shot as a consequence of Dysphagia. ( Kidd et al. , 1993 )Harmonizing to American Health Association ( 2006 ) , the native bar of shot is of import because more than 70 % of shots are primary events. This includes behaviour alteration such as decreased smoke, intoxicant and salt ingestion forms, increasing fruits and vegetable ingestion and physical activity. ( Gupta et al, 2008 )Need FOR THE STUDYStroke is one of the prima causes of decease and disablement in the universe. Approximately 20 million people in each twelvemonth will endure from shot and 5 million of these will non be survive. Community reports from many parts show rough prevalence rates for shot in the scope of 90-222 per 100,000 individuals. The Global Burden of Disease ( GBD ) Study, in 1990, reported 9.4 million deceases in India, of which 619,000 deceases were due to stroke, proposing a mortality rate of 73 per 100,000 individuals. The worldwide incidence has been quoted as 2 per 1000 population per twelvemonth, and about 4 per 1000 population in the people aged 45-84 old ages. The developing states histories for 85 % of planetary deceases from shot. With mention to the functional damages, 20 % of the people will necessitate institutional attention after 3 months and 15 to 30 % being for good disabled. ( Bhat et al. , 2007 )Analysis of early deceases after shot is of import, as some deceases may be preventable. A survey on 1073 back-to-back shot patients showed 212 deceases within the first 30 yearss, leads to a mortality rate of 20 % . Early mortality after shot exhibits a bimodal distribution. One extremum occurs during the first hebdomad, and a 2nd during the 2nd and 3rd hebdomads. The high proportion of deceases in the first hebdomad is due to transtentorial herniation. After that, deceases are due to comparative stationariness ( pneumonia, pneumon ic intercalation and sepsis ) predominate, striking towards the terminal of the 2nd hebdomad. ( Silver et al. , 1984 )Dysphagia is common after shot. The appraisal of Dysphagia was made by utilizing standardised clinical methods in patients with acute shot. Dysphagia was more frequent in patients with haemorrhagic shot ( 31/63 vs. 110/343 P = 0.01 ) . In patients with ischaemic shot, the engagement of the arterial district of the entire in-between intellectual arteria was more often associated with Dysphagia ( 28.2 vs. 2.2 % p & lt 0.0001 ) . variable analysis disclosed that shot mortality and disablement were independently associated with Dysphagia ( P & lt 0.0001 ) . The frequence of Dysphagia was comparatively high. Dysphagia assessed clinically was a important variable foretelling decease and disablement at 90 yearss. ( Paciaroni et al. , 2004 )In acute ischaemic stroke the Dysphagia occurred within 48 hours after the oncoming of the first symptoms. After exigency infirmary admittance, three patients underwent neurological clinical rating and clinical appraisal of get downing. One of the patients presented functional swallowing, while the other two had mild and moderate oro guttural Dysphagia. The findings substantiate the literature informations sing the badness of the neurological status and the manifestation of Dysphagia. ( Favero et al. , 2011 )Dysphagia and hapless nutritional do occur often after shot. On clinical scrutiny 52.6 % of survey patients demonstrated Dysphagia and 26.3 % were identified with hapless nutritional position. Dysphagia, based on clinical appraisal, was associated with shot badness ( National Institutes of Health Stroke Scale, OR 4.6, 95 % CI 1.6-13.1 modified Rankin Scale, OR 12.3, 95 % CI 3.2-47.4 ) and with functional unwritten consumption ( OR 29.2, 95 % CI 8.4-101.8 ) , but non with steps of nutritional position ( Mini Nutritional Assessment, OR 1.0, 95 % CI 0.4-2.8 ) . Nutritional steps did non correlate with swall owing or shot badness steps. It confirms that dysphagia and hapless nutritionary position are prevalent in patients with acute ischaemic shot. ( Crary et al. , 2006 )A population based long term follow up survey was conducted to find the Dysphagia straightaway in the first hebdomad of acute shot associated with long term result. Dysphagia was assessed within 1 hebdomad in the shot patients and they were followed up annually at 3 months for 5 old ages. And they found that the presence of Dysphagia during the acute stage of shot associated with hapless result during the undermentioned old ages, particularly at 3 months. The survey related the dysphagia with increased institutionalization rate. ( Smithard et al. , 1997 )An experimental prospective survey on 87 patients admitted with acute shot in the University infirmary of South Manchester to happen out the relationship between the side of shot and the presence of aim on videofluoroscopy. They undertook the patients for encephalon C T scanning and repeated videofluoroscopy. The survey concluded that the go oning aspiration might be related to the side of intellectual lesion. ( ONeill, 2000 )A survey conducted to happen out the incidence of Dysphagia in shot patients who were admitted in neuro rehabilitation unit. The survey compared the clinical bedside appraisal and videofluoroscopy to specify any correlativity between Dysphagia and clinical features of the patients. They enrolled both ischaemic and haemorrhagic shot. They concluded that Dysphagia is seen in one tierce of the shot patients who admitted in nuero rehabilitation unit. The class of Dysphagia correlated with the dysarthria, aphasia, low FIM and degree of cognitive operation. They found that the big cortical shots of non dominant side were associated with Dysphagia. ( Caterina 2009 )A prospective survey in 121 patients utilizing standardised bedside appraisal and videofluoroscopic scrutiny was done to foretell the relationship between Dysphagia with the result and complications after shot. The presence of aspiration, mortality, functional result, length of stay, topographic request of discharge, happening of chest infection, nutritionary position and hydration were the chief result steps. It was found that the unnatural sup on appraisal had a higher hazard of aspiration and hapless nutritionary position. The presence of Dysphagia was associated with an increased hazard of decease, disablement, length of infirmary stay and institutional attention. ( Morris, 2000 )Assorted get downing techniques have consequence on the nutritionary result of the shot patients. The interventions such as unwritten motor exercising, different get downing techniques, placement, and diet alteration aid to break away the nutritionary form depend on the patient status. About 38 shot patients between 53 to 89 old ages of age with subjective ailments of Dysphagia and oral/pharyngeal disfunction were underwent swallowing intervention. The consequence re vealed that the betterment in get downing map was associated with betterment in nutritionary parametric quantities. ( Elmstahl et al.,1999 )Exercise based Dysphagia therapy can better the functional and physiological alterations in get downing public presentation of the grownup with chronic Dysphagia. After 3 hebdomads of intense exercising based Dysphagia therapy swallowing was improved. physiologic alterations after therapy imply an improved neuromuscular operation within the swallow mechanism. ( Carnaby et al. , 2012 )The progressive linguistic exercising plan helps to better the swallowing map. A prospective cohort interventional survey suggested that the linguistic exercising plan helps to better the swallowing in patients with linguistic failing and get downing disablement. ( Robbins et al. , 2007 )The clinical poster of the research prole leads to detect the shot patients. Investigator observed that one tierce of the patients who are holding shot developed get downing and f eeding troubles which later result in aspiration pneumonia and add hazard to their life. All of them require dietetic alteration and half of them in demand of nasogastric or gastrostomy tubing for feeding support. This affect the nutritionary position and increase the length of infirmary stay and later affect the patient s quality of life. This induce an involvement in the research worker over the peculiar country, Post Stroke Dysphagia . It gives a strong thrust to seek for the direction of Dysphagia in Post Stroke patients from diaries and besides from the life envision in the wards.STATEMENT OF THE PROBLEMEffectiveness of Selected care for Interventions on Swallowing and Feeding Performance among patients with Post Stroke Dysphagia at KMCH, Coimbatore-14AimThe aims of the survey are to,Assess the Swallowing and Feeding Performance of patients with Post Stroke Dysphagia.Determine the effectivity of Selected Nursing Interventions on Swallowing and Feeding Performance in patient s with Post Stroke Dysphagia.Associate the Swallowing and Feeding Performance with selected demographic and clinical variables.OPERATIONAL DEFINITIONSPOST guesswork DYSPHAGIAIt refers to the trouble in get downing irrespective of the country of encephalon harm, ischaemic or haemorrhagic shots among the station shot patients.SWALLOWING PerformanceIt refers to the ability of station shot dysphagic patients to get down, which is assessed by utilizing Gugging Swallowing Screen ( GUSS ) graduated table and the patients are graded as mild, moderate, terrible and no dysphagic based on the mark obtained.alimentation PerformanceFeeding public presentation implies the capableness of the station stroke dysphagic patients to go through the liquids, semisolids and solid nutrients from the oral cavity to the throat, and so into the tummy and it can be assessed by the Functional Oral Intake Scale ( FOIS ) to categorise the patients as either tubing dependant or entire unwritten consumption.SELECT ED Nursing INTERVENTIONSSelected nursing intercessions refer to the nursing activities which include get downing exercisings such as Shaker exercising and Hyoid lift manoeuvre and Positioning during the swallowing to better the swallowing and feeding public presentation of the patients with station shot dysphagia.HypothesisH1 There is a important difference in the Swallowing and Feeding Performance before and after the work of Selected Nursing Interventions in Post Stroke Patients with dysphagia.PremisePatients with cerebrovascular accident suffer with changing grade of Dysphagia.Swallowing exercisings strengthen the swallowing musculuss.

Ikea Global Business

Resource Based View This view focuses on Value, Resource, Imitability and organisational factors (VRIO) of capabilities and resources deposit within the firm. Ikea has out performed its competitors since the time it was born. Below is the analysis of Ikea based on VRIO analysis- Value When different companies enter into the industry dominated by a single firm. Then, the firm dominating needs to focus on its value adding capabilities and resources. Ikea is a firm that has been dominating the industry in which its operating.The reason laughingstock this success is the firm has some valuable resources and capabilities. For example. the firm has strong long-term commitment with the suppliers, which has been beneficial for the firm to get its products at lost cost and the keep company specializes in recycling five of its waste materials. It is known for its franchising missions, unlike other companies it does not get into the international markets via joint ventures or partnerships but through agreements.One of them is, in 2001 it entered into an agreement with Musicmusicmusic, Inc. to introduce industrial sound service. Rarity This means the firm needs to have certain resources and capabilities, which are not available by the others. Ikea possesses gigantic real estates for forests that are under its responsibility and management. The firm has adopted environmental conservational culture that does not allow it to accept timber, plywood, layer glued wood and facing from forest of high conservation value.Also you can readBusiness Ethics ComprisesThe company is popular for its designer products and classical furniture that range from Egyptian art to Asian style. Point to be noted is that the firm imports curve wood and bamboo heavy lacquers from China utilise which furniture is made by using high quality craftsmanship, which is all sold at a low cost. This makes the firm to have rare quality products which are most demanded by customers and therefore, big(a) a competitive advantage.

Mythology and literature Essay

The definition of mythology is deprived from the word myth. The word itself comes from the Greek word mythos, which slosheds fable, legend or sagas. The word myth is a story that seeks to keenize the universe and the world around us, passed down or every last(predicate)y from extension to generation explaining religious origin, natural phenomena or supernatural event. Mythology is a collection of myths that concerns with cosmogony and cosmology, shared by a particular society at al almost particular time in human history. Literature is a body of written works of language, accomplishment or culture. Literature can be carve up into fiction (e.g. fairty tale, gothic, saga etc) and non-fiction (e.g. essays, journal, science fiction etc).There are many distinctive geniuss of mythology and they seek to describe what a particular person or society commit during that period of time. Myths serves as an charter for their institutions, customs and tactile sensations. The typical mytho logy is the explanation of the universe and its ethology. Normally, the setting is set in a previous proto-world (simliar to the current world however excessively different) and they often revolve around non-human or extroadinary people much(prenominal) as god, goddess, supernatural beings (e.g. zeus, adam and eve, prometheus etc). These story explains why things are and how they became to be. It logicalised our way of thinking, constitute us to reality and establishes our pattern of life. Apart from the explanation of the creation of the universe, mythologies seek to explain everyday natural phenomena.Certain myths explains way the sun exist and why there is night and day. Some explains the existance of seasons Spring,Winter,Summer and Autumn while others shows of mother nature providing us with food and shelter. These myth suggest a way of understanding nature and organizing thoughts. For example, structualism recognizes different contrasting aspect (light and dark, good/evil ) as centres to myths which charters for social order or value within a society (functionalism). Myth have been created by human beings for many reasons over thousands of years. They are an intellectual product of humanity and a rich resource for the ideas and belief of past generations. Their extroadinary and unbelievable aspect unite with the constant thought that there might be almostthing out their is what keeps mythology functioning and is what keeps literary productions moving.There are also many differences between books and mythology. For instance, they were utilise for different purposes and existed in different times. Myth several purposes, including to socially/politically control society (e.g. to spread a myth about something to control people, to excite people when facts were not available). Literature on the other hand, is more about persuading and informing people. There are also other benefits to mythology that cannot be achieved in literature, such as there is no boundary to the world, there is no such thing as false and there is low risk of anyone challenging your theory. The sets of beliefs also differ and the way they view the world differs. For example, literatures audience are educated modern people while mythologys one is from the venerable generation where there was not much information about the world and how it works. This would mean that the two different texts have different intended audience which would inescapably show why they differ so much. Both are products of humans but during different time frame.The arrival of the modern era would inevitably mean the death of mythology. The transformation from one to another was the belief that myth was useless, false and outmoded and that it did not work. Science (regarded as a fictional literature) was the objective explanation of how the world around us work while the subjective myth was about faith and believing something unfounded. Scientific rational thought was base on empri cial knowledge, a priori (not falsifiable) and our way of thinking is based on facts. Myth is ultimately a different knowledge, an ideology, a set of belief.Systems of myths have provided a cosmological and historical framework for societies that have lacked the more sophisticated knowledge provided by modern science. Myth is related to science, however it solo provide basis for a theory, not knowledge. For example the myth of how the origin was created would have lacked modern day rational scientific belief because they would prefer a more true, superior and more authority theory, which is the big bang theory. Our modern rational paradigm thought is based on observation. Scientific rational thinking is based on logic to solve or explain how the world works and as it becomes a part of our everyday thinking, mythology will be inevitable cast aside.Carl Jung invented modern scientific theory and for him, the world of dream, and myth represented the most fascinating and promising road to deeper understanding. The significance of literature in mythology as said We need the stories of myth to make sense of the confusion of our society and our own psyches. Myth voices the truths of our unconscious selves, and the gods, goddesses, and heroes of myth embody aspects of creativity, cleverness, grief, joy, aggression, and ecstasy. Carl Jung believes that even the most sophisticated and important literature requires some mythological aspect. (E.g. the Lord of the Ring depends on mythical characteristic to drives the ideas horror movies have a message and some urban myth taps into childs fear of a bogyman under the bed)Northrop Frye criticises literature and states the importance of cultural myth underlying literature (E.g. Sea, land and sky, control, creation, decay, regeneration, our fear). Mythology evokes our sub-conscious mind (e.g. dream) which is employed by reference to mythology in literature. Frye states that mythology provided themes for some of the worlds grea test drama, and similar themes can be traced sand to the Renaissance literature, through to Shakespeare (E.g. Hamlet, Midsummer Nights Dream) and finally to modern poetry and thus mythology plays a significance spot with literature. One could even say that literature is based on mythology.Karen Armstrong book A Short History of Myth is about how literature and mythology were shaped by the problems of the society people lived in. Armstrong states that the existence of Mythology from an early period Human beings fall easily into despair, and from the very beginning we invented stories that enabled us to place our lives in a larger setting, that revealed an underlying pattern, and gave us a sense that, against all the depressing and chaotic evidence to the contrary, life had meaning and value.With the coming of the great revolutions in human experience science was used to explain facts as inappropriate the theory of myth, which became useless, false and outmoded. Literature, which c ould explain things that was never thought possible, was regarded as the next step from mythology (from an uneducated society to a civilized society).The relationship between literature and mythology is one of similarities as well as differences. They are both important creation by human beings and will continue to play an important role in the intellectual world. Literature will always include some aspect of myth which will continue to shape our modern world deal it did in the past.

Multicultural Issues in the Workplace

Needs, values, priorities of employees and employers father changed dramatic bothy over the buy the farm decade. On all levels of the corporate ladder, custody and women be seeking new ways to manage the time they spend working so they can spend more time living. In the boardrooms, executives atomic number 18 seeking ways to attract and retain the best employees so they can continue to survive and thrive in a highly competitive international economy. As companies are becoming more and more different it is becoming more and more important for companies to understand and manage transformation.The mint of different background, races, theology creates divers(a) workforce. There is an importance of having diverse workforce to provide better performance. There are perspectives of managing the diverse workforce, which require organization leaders and managers of being creditworthy of attaining better diverse workforce. Diversity means differences, difference of age, sex, race, religion and culture etc. People with different demographic differences working in the organization makes diverse workforce. And it is becoming more important for the organizations to know about these differences and how to manage it.Diversity is also the common issue in the workforce environment, in some companies employees often gain discriminated or misunderstood because of the diverse features. So it is important for the companies to manage the diversity workforce to value best performance. As differences charter often been associated with discrimination, bias, unfair manipulation and conflicts, managing diversity in workforce is an important task for managers today. Managing diversity in the workplace refers to the ways of managers used in ensuring employees in the organizations who come from different group do non suffer discrimination.Management can mobilize the differences and similarities in each and every integrity of the employees for the benefits of both the indivi duals and organizations. Ensuring fairness and concernity in a diverse workplace is more than just doing a good deed, it is imperative in todays fast moving and sophisticated business organisation world. Diversity is change magnitude everyday in every organization in America 1 in 4 Americans belongs to a minority or is foreign-born. Women, who currently make up less than half the work force, are expected to fill 65 percent of the jobs created during this decade. Whether you are a business owner, executive, salesperson or customer- service professional, your achievement will increasingly depend on your ability to function in a culturally diverse marketplace, (Profiting in Americas Multicultural mart Lexington Books). Why should companies concern themselves with diversity? Many managers answered this question with the statement that discrimination is wrong, both legally and morally. But today managers are voicing a bet on notion as well. A more diverse workforce, they say, will i ncrease organizational effectiveness.It will lift morale, bring greater access to new segments of the marketplace, and call forth productivity. In short, they claim, diversity will be good for business. Research stated that the Canadian companies leading the way in the area of diversity management pack discovered that by embracing the elements of ethnic and cultural diversity in their workforce they have enhanced their ability to understand and tap new markets, both within Canada and abroad. Managing diversity There is no doubt that the American workforce has changed in dramatic ways.Twenty years ago the American workforce was predominantly livid and mannish in the 70s, non-Hispanic sportsmanlike males represented about 68% of the workforce while in 2006 represented less than 40% of the workforce. (Ivancevich,p54). One of the reasons white males no longer dominate the workforce is that women have entered the workforce in record numbers. It is estimated that at the end of the de cade, more than 60% percent of adult American workforce, or almost half of the American work force will be female(Ivancevich. 2007).Organizations have to follow the many guidelines to get diversity stick they have to focus on getting the best talent out of the person regardless of different age, sex and other demographic differences they have to recrudesce travel plans for all employees of the organization including the minorities they have to promote minorities to responsible positions in the workplace they have to make managers responsible to obtain diversity goals by managing their employees well. Managers also have to communicate well with all the employees and listen to their problems that are of different background or cultures.Also organizations should build diversity into senior management. Improved understanding of diversity seems to be an obvious need, yet most firms fail to invest time and resources to become diversity-friendly. Even though there is a long way until di versity in the work force will be fully integrated, there are a few success stories about diversity management that could serve as an example. For example United Airlines experienced an increase in Spanish-speaking travelers when it installed a Spanish-speaking teleph maven reservation line.Avon Products had significant revenue growth after it hired African American, Hispanic American, and Asian American sales and marketing personnel. Another example that we can use is Pillsbury Company and Kraft General Foods who both put down access to more of the African American and Hispanic American markets after increasing the number of sales and advertising professionals from these ethnic-racial groups. Lookism Lookism is the ugly prejudice that judges quite a little on their physical dish aerial instead of their ability.This glide bys everywhere in the office, on the street, in the media and in virtually every aspect of our lives. The media fully perpetuates this myth that beauty is mor e important than anything else, that skinny women are more beautiful than overweight women, and that beautiful skin, hair and teeth make a person better than the one that is considered plain. If youre unattractive in face or body, you probably l constituteed early on that you pay a price. In school, you were excluded from the in group. When you wanted to date, few people were interested.On the street, people look not at you solely past you. We all know that, after all, looks does matter. And it matters in the workplace too. As we can order in the article Your appearance, good or bad, can affect size of your paycheck, a growing body of research supports what many suspect in the workplace, an employees physical appearance is a powerful symbol that affects job success. Reading more we discover that , Looking good on the job is an intangible summation that can be important, just as sharp technology skills or the ability to be a team player can give true workers an edge.We have to adm it that there are industries that solely judge people by their looks such as the entertainment industry and modeling. In those industries, a persons looks is his/her commodity because the public want to see attractive gods and goddesses, not average-looking people. As a conclusion I can say that even though people are protesting the fact that lookism is deemed as discrimination, there is a slim chance that the concept of judging people based upon looks will change overnight.In order for this to change, we all have to change. We, as people, we need to stop judging by the look. We should judge by the qualities that a person has. Organizational Culture An organizations culture varies as astray as the nature of work itself. Oftentimes a unique different mix of values and norms govern the cultural environment of an organization. In todays fast ever-changing business environment, the cultural make-up of an organizations plays a critical role in the success of the firm to achieve its stra tegic objectives.Culture is not an easily defined concept, but generally it is the values, beliefs, and norms expressed in work practices and behavior. An organizations culture is not necessarily an articulated list of values found in an appendix in an one-year report. Rather, culture is created by the organization itself. Many corporations have recognized that diversity contributes to the bottom line by making it easier to retain good employees, lowering be by developing skill in-house and developing a reputation that eases attract new employees.As Swanson states in the article Diversity Creating an Environment of inclusiveness, It has been suggested that one of the keys to integrating diversity is developing the ability to hold multiple perspectives without judgment. A statement easier written than accomplished Although this is a challenge, there are several strategies that we can use to develop this skill staying in the present, working to increase our comfort level with ambig uity, striving to decrease distortion, and choosing actions that support our desired outcomes. We can see that organizations have created specific recruiting programs that nates traditional minority universities and trade schools. They have also tied the recruiting programs into a reporting relationship with the diversity council and other leadership initiatives. In tandem with recruiting programs, keeping programs have been formed to address existing employees. Almost all organizations have started diversity programs. As a result high quality minority candidates are being recruited by other companies. This has created a highly competitive market for the very best minority employees.Gender In early societies, women bore children, cared for the home, and helped maintain the familys scotch production. Men hunted, do war, and, in settled societies, assumed primary responsibility for field crop production. Womens status is a complex issue and a hard-to-define subject. close to the world, womens status in each society and culture varies in different ways. In some societies, womens status improved gradually, while in other, it declined or remained unchanged. As it is mentioned in the article Why Arent We There Yet? An Equal Pay Day 2009 Primer on the Wage Gap. , Unfair pay is not simply the result of women choosing the wrong college major or career. Women attend similar kinds of colleges as men, outperform men academically, and are more likely to earn a professional license or certificate. Yet women earn less than men even within majors. These wage gaps start upon entering the workforce just one year after college, female graduates working full time earn only about 80 percent as much as male graduates earn. Ten years after graduation, women fall farther behind, earning only 69 percent as much as men earn.And college educated women still earn less than their male peers when controlling for hours, occupation, parenthood, and other factors normally associated with pay. However, women have made positively progress towards equality and their role in the society has been changed dramatically since the last century. The number of working women with children has more than doubled in the past 50 years. As my own opinion, I can say that even with all the changes that happen around the world regarding womens place in the workforce, the stereotypical role of housewife is still present.Even when women break out from this role, they still not had given an equal opportunity. Men tend to hold administrative positions, while women usually have the positions that support the administrator. Religion The business world has gone global, and our diverse workplace could be the key to connecting with potential customers here and abroad. In my opinion, encouraging dialog and sharing of ghostlike and cultural norms in the working place, not only will help decrease misunderstanding and misinformation among the employees, but interaction with clients and vendors f rom other cultures and religions will become second nature.Knowing when (or when not to) shake hands, share a meal, or offer a glass of wine can give your company a good advantage in todays global market. Based on this problem, a paragraph from the article Religious groups and employers try a new approach to faith at work. got my attention The idea of addressing religion in the secular business world often causes even seasoned human resources executives to pause and see how it complements their people-management strategies.At Texas Instruments, worldwide diversity director Terry Howard remembers his reaction when approached by 10 Christian employees about forming a company-sanctioned religious group. The questions that I raised were What does this mean to TI? How would recognizing you as a group help TI meet its business objectives and targets? How is it overtaking to make TI serve customers better? How is it going to make TI a good place to work for everyone and be inclusive? he says.They made it quite clear that they saw themselves as being in the position to help us recruit and retain people of faith-based backgrounds. In my opinion, having companies that respect employees religious background (allowing employees to take days off based on their religious beliefs), can attract top candidates for the company. In my opinion, each feels honored and respected and it is a win-win for the company and for the employee as well. By showing employees that you respect their beliefs and customs, you will be building a strong relation and in the same time creates employee loyalty.

Parenting Skills Essay

1. What role do you think fit plays in developing a kids self-confidence? What forms of discipline best serve the self-esteem of the tiddler or adolescent? 2. List and discuss how activities, clubs, or sports, impact the self-esteem of children and parents. Provide at to the lowest degree two activities, clubs, or sports in your answer.Discussion Answers1. I think that discipline done correctly could help in a childs self-esteem. When you discipline a child make sure that they understand WHY and it makes them feel trustworthy, and included. If you treat discipline ilk a dictatorship the child feels like youre abusive and they are stupid and untrustworthy. people with low self-esteem generally Fail to achieve their goals, Are not able to pursue accomplishments in a responsible and disciplined manner, Have poor communication skills, Have a pessimistic view on life, Are prone to anxiety, depression, hostility, loneliness, shame, and guilt, Form unhealthy, destructive relationships with others, and crap decisions in life more to please others than to adhere to their own interests and value systems. I think that discipline done correctly could help in a childs self-esteem. When you discipline a child make sure that they need to understand what is happening and they need to feel included.If you treat discipline like a dictatorship the child feels like youre abusive. people with low self-esteem generally fail to achieve their goals, vex poor communication skills, have a negative view on life and are prone to anxiety, depression, loneliness, and guilt. Also, form unhealthy, destructive relationships with others, and make decisions in life more to please others. 2. Parents should win children to participate in sports and clubs that are productive and give a feeling of accomplishment. However, it is not always advantageous for a parent to push a child toward a particular sport or activity because sometimes the parents will push their children towards their dream sports or activities they wanted to do as a child. 3. parents should sanction children to participate in sports and clubs that are productive and give their children a feeling of accomplishment. However, it is not always advantageous for a parent to push a child toward a particular sport or activity.

Manipulating and Controlling Women through Religions and Myths Essay

The first question is, who authored most of the ghostly dogma, myths, and other popular opinion systems that we have at present? Until now, that is to say throughout altogether previous history, there has been a sharp gender unbalance in the hierarchy of knowledge, and nowhere is this more clearly institutionalized than in religion (King 73). The written or oral creeds and their interpretation have for centuries dictated the societal roles that men or women played. Our epics, myths, and com creationdments arose from the creativity or imaginings of venerable society.The commonality of these expressions usually com sliceded muliebritys subservience to the male superior its author. Before the emergence of women empowerment, it was the womans role to submit herself to the husband no matter what he is and did. If the setting was the home, she has to serve her king-the husband. destination has dictated terms of what is feminine in conduct and appearance. Early popish spectral life has man as the dominant if non having the monopoly in a Roman citys affairs.In the religious life of Rome we find reflected both the authority of the male members of society and the importance of the family as a unit of society. Women are as always not an active participant in its activities. Women are to a certain extent excluded from cult activities, not least in the universal arena. They do not fight important positions of authority. Some may disagree with this and points to the so-called Vestal Virgins. Hinnels (Hinnels) points out that with the absence of women from public religious life there was one major exception, though that was a very signifi sesst one.The Vestal Virgins, the effeminate priests of the cult of Vesta, were six women recruited as children of six years former(a) and committed to the preservation of their virginity and the service of the goddess for 30 years. They were concerned with a very wide range of cults and rituals and it is clear that the securi ty and health of the whole companionship depended on the maintenance of their duties. They had to keep the sacred fire on the hearth of Vesta burning at all quantify. In periods of extreme danger, the city sometimes turned on them and accused them of unchastity, evidently seeking to file them for the crisis.If found guilty they were buried alive at the limit of the city. In some theories, they were originally the daughters of the old kings of Rome, so that their relationship to the fire and the hearth echoed the duties of the ordinary household. The theories are more attractive than reliable. Important though the Vestals may have been, they were no more than a single exception to the general exclusion of women from public positions of authority or power in the public life of Rome.Some women in the late state and early Empire did achieve personal power and influence, but this did not change the basic rules by which social institutions operated. If you are a Vestal virgin, your li fespan is dependent on the relative period of serenity that your city enjoys. Otherwise being fired, terminated, and buried at the limit of the city is not an attractive prospect. Roman and Greek mythology may have given women important roles in their godhoods, since we have Athena, Demeter, Juno, and Aprodite, but the important fountainhead position is always to the man- Jupiter or Zeus.For the worlds contemporary chief religions Islam, Judaism, Christianity, Hinduism, and the Confucian credos have tell that it is the primary duty of women to be obedient and devoted. The laws that enforce them are found on the existing religious and cultural belief systems and their derivations. When women are physically disfigured through foot binding and genital mutilation society, it is in compliance to tradition. How do these disfigurements served any purpose to the woman or the man? There have been disagreements as to the reason why footbinding has existed for a long time in China.Patricia Ebrey (Buckley)posits the following Footbinding was an alteration of the body that changed everything astir(predicate) a womans physical being. Because the ideal upper-class man was by Song times a relatively subdued and refined figure, he might seem effeminate unless women could be make even more delicate, reticent, and stationary. What better than tiny feet to accomplish this? For the footbound Chinese woman, the debilitation confined her to the home and fortify her role as the husbands sole possession. Refinement and being subdued is no absolve for this abominable act.Female genital mutilation has been a tradition of many Afri potbelly tribal societies. It is a female circumcision done to prepare a young girl for marriage. This is a very unhygienic and therefore a very dangerous practice. Supposedly, mutilation ensures that the woman do not go astray since that part of her that makes her commit a sin has been removed. This inculcates a guilty feeling to the girls mind and re inforces the belief that women are morally weaker and therefore involve to be put in their position of low esteem. Such are the heavy prices that woman has to patch up for being a woman.Gladly, their being widespread is confined in the past. Religion, myths, and our beliefs systems favor the man and ensure his ascendance over the woman. The erstwhile Taliban regime of Afghanistan is the contemporary extreme believer of this. Under the Taliban regime in Afghanistan at the beginning of the twenty-first century, for example, punishment for noncompliance with brutally extreme restrictions on womens appearance and behavior included public flogging and execution. Compulsion, however, is not the only or even necessarily the most rough-and-ready means for encouraging women to subscribe to femininity norms.Social rewards and personal satisfaction are also motivators. pietism is its own reward for a woman of any faith who believes she is behaving in accordance with divine will. Depending on how she interprets her faith, a contemporary Muslim woman may thus signal her femininity and her piety by choosing to wear the veil whether she lives under a theocratic or a secular political system. Her weft to veil may be reinforced by additional rewards, such as greater see and personal autonomy accorded to her by her family and the local Muslim community (Hoodfar and Hoodfar).If you are publicly flogged for wearing a knee-length dress, it is not time to fire your dressmaker it is appropriate to question if the punishment is commensurate with the offense. If jihadists believed that barrage fire innocent civilians will ensure them heavenly virgins, what will women suicide bombers get? Making a deviance of a religious belief by subordinating women as mens rewards acquits women from suspicion of establishing that belief. The Judeo-Christian belief is not spared from instilling guilty feeling and low-esteem to women. Consider this passage from Numbers 530 . .. or when feelings of jealousy come over a man because he suspects his wife. The priest is to make her vantage point before the LORD and is to apply this entire law to her. The operative word her is suspicion. If you are surmise by your husband of having been unfaithful, you will be set in the kindred manner as those proven to be guilty of the same. This could be a Damocles sword hanging over the head of the woman as she is proven once again to be not having the same rights as the man. What do you expect when your adjunct position was ensured during creation when you were drawn from the rib of Adam.Children of Eve have naturale their guilt when the first woman caused the man to transgress the law of God by eating that forsaken fruit. The woman may blame the snake who had scurried forward but she had to stay by her man. This guilty feeling has always been foisted to the woman since paradise was lost. In the same vein that the Nazis annihilated the Jews for having caused the crucifixation of the Christ. In the Old Testament, having the same blood does not ensure the needed esteem and respect nothing is more abominable than the story of Lot who offered his two virgin daughters to the unruly clump who wanted to sodomize guests.Ge. 195 They called to Lot, Where are the men who came to you tonight? Bring them out to us so that we skunk have sex with them. Ge. 196 Lot went outside to meet them and shut out the door behind him Ge. 197 and said, No, my friends. Dont do this wicked thing. Ge. 198 Look, I have two daughters who have never slept with a man. Let me bring them out to you, and you can do what you like with them. But dont do anything to these men, for they have come under the auspices of my roof. If biblical characters and the Mosaic Law subordinate women to men, you cannot expect a different perspective from the society where these belief systems are integrated. When Jewish and Muslim men became polygamous, nothing is wrong about it, but when otherwise you can su rely expect a stoning. In some parts of part of Tibet, polyandry is not frowned up, but Tibet is a very small country whose religious influence is confined within its small borders. Hindu Universe, an net income website explained that in Hinduism the religious root of womens oppression stems from the belief that the son and daughter are not inherently equal.Though many sages argued that since both come from the fathers body, there is no deviance between the two, ritual status of the son is higher. Perhaps this belief that if a mans zip is greater then a son would be produced, but if a womans vitality is greater then a daughter would be produced is also responsible. Men looked upon their sons as mirrors of the father. A son therefore conducts the funeral ceremony of the parents. Though in absence of a son, a daughter can also perform them, it is only in absence of a brother. A daughter is seen as belong ultimately not to her fathers family, but to her husbands.So the first thing t hat must(prenominal) be done is to remove this idea that a son is more value and that daughters are born to go to anothers house. Conclusion There is something wrong with the way women were manipulated and controlled in the past apparently in compliance with the written and traditional beliefs. If this was not so, widespread women empowerment at present would not have been possible. The United Nations Millennium Declaration pledges explicitly to combat all forms of violence against women and to implement the conference on the Elimination of All Forms of Discrimination against Women (CEDAW) (Waldorf).And it further recognizes the importance of promoting gender equality and womens empowerment as an effective pathway for combating poverty, hunger and disease and for stimulating truly sustainable development. Such proclamation does not ensure that manipulation and control of women will cease in some corners of the world. Yet this worldwide consensus is an indication that indeed mis conceptions about gender roles are existing and should therefore be corrected.If this is a entrancement of Judeo-Christian, Hindu, Islamic, and other religious precepts, why then had this been adopted by many countries who had practiced the belief systems based on these religions? Why the shift to expanding women roles and even placing them in positions of leaderships in many countries? We can only desist that this is an acceptance of women having been contained for so long. This is a silent acquiescence that indeed the forefathers and not the foremothers may have treated the children of Eve unjustly. References Buckley, Patricia.The Inner Quarters Marriage and the Lives of Chinese Women in the Sung Period. Berkeley University of California, 1993. Hinnels, John R. Ed. A vade mecum of ancient Religions. New York Cambridge University Press, 2007. Hoodfar, Homa and Homa Hoodfar. More Than ClothingVeiling as an Adaptive Strategy. Toronto Womens Press, 203. King, Ursula. Religion and sexuality Embedded Patterns, Interwoven Frameworks. Oxford Blackwell, 1995. The Ages Digital Library. The Holy Bible. Albany Ages Software, 1996. Waldorf, Lee. Pathway to Gender Equality. United Nations Fund for Women, n. d.

Ethical Dilemmas in Interpreting Essay

Ethical dilemmas in interpreting case study 2In the scenario, I am interpreting at a medical practice. The Service Provider (SP) is the GP practice and Service drug user (SU) is a patient. I arrive at the reception on time, the receptionist waves me in direction of the patient and indeed she answers a ph unity call. Then the patient is called into the consultation room. At the consultation room, I try to acquaint myself and give my cipher of Practice (CoP) to the pervert but he ignores me and necessitates what the bother with the patient is. I answer to him that he can ask the patient himself and I will interpret for him. Then the doctor ask me to take the patient back to the waiting room so I can interview her, period he sees another patient, then he will call us back. The following things went wrong during my channel assignment* The receptionist behaves unprofessionally because she shouldnt leave me alone with the patient because this could cause me being partial and uns uitable to do this assignment. * The doctor ignores my introduction. The Code of Practice (section 5.24) says that Service Provider should allow to articulation to introduce him or herself. gate is important because it allows me explain the rules and terms which I am going to follow during assignment.* The doctor should address portion of the public directly (Code of Practice section 5.26). It is important that a service provider speaks directly to a service user, because it allows better communication and connection between, in this situation, patient and doctor, and SU doesnt feel left out.* The doctor doesnt want to interview the patient and ask me to leave the consultation room. The Code of Practice defines this problem as follows Conduct all of the interview yourself. It may be tempting to ask the interpreter to go off and have chat with your client, and then come back and tell you the relevant points, but the interpreter is not qualified to know what information to look for or how to process the information received. (Code of Practice, section 5.29) I wasnt sure what I should do as an interpreter to be in line with my Code of Practice. If I did what doctor asks, I wouldnt be assertive and impartial (Code of Practice, section 2.4). If I refused to do what doctor insists, I would leave the patient withoutany help. I decide to explain to the doctor what my art description is and ask him one more time to interview the patient. If doctor still refuses to do interview I ask him if would be possible to assign the patient to different doctor or nurse. after(prenominal) I finished assignment, I would report the incident with the doctor to the agency if I work for one or report it to practices manager if I am be freelance interpreter.

English language communication Essay

By specifyedness side, we can bristle four important skills like listening, speaking, reading and make-up. Advantages of learning face language communication is an endless list, creating possibilities distributively day to connect with hatful worldwide. With command everyplace English language you can get jobs slowly and can participate in interviews and discuss with muckle in a group about each particular important topic or aspect. English communication gains us wisdom and we can besides gain lots of bonkledge by reading online magazines, newspapers, story books, essays, websites and journals and any of the greatest and famous writing written in English by poets, authors or leaders. Apart from creation most important, widely utilise and useful, English is considered to be one of the easiest languages to learn and speak.With daily practice, you can overhaul-well with others and improve your skills, show-off or founder your skills before others to impress and motivat e them to return up with their English language communications skills. Hence, English even-though being a foreign language to some is now most commonly used language worldwide. Advantages of learning English language communication is an endless list, creating possibilities each day to connect with people worldwide. With command over English language you can get jobs easily and can participate in interviews and discuss with people in a group about any particular important topic or aspect.English communication gains us wisdom and we can also gain lots & lots of knowledge by reading online magazines, newspapers, story books, essays, websites and journals and any of the greatest and famous writing written in English by poets, authors or leaders. Apart from being most important, widely used and useful, English is considered to be one of the easiest languages to learn and speak. With daily practice, you can communicate-well with others and improve your skills, show-off or expose your sk ills before others to impress and motivate them to come up with their English language communications skills.Hence, English even-though being a foreign language to many is now most commonly used language worldwide especially in British dominion later became Independent republican countries like India and Pakistan. Proud to be an Indian, speaking foreign language, so people around you cant understand. Knowledge of English is important as we can get to know how to frame sentences, how to use words in dialogues while speaking to others. As every word has a particular context where it fits right, using words in such a manner in English is an art that can only be mastered by practice. And with such command, we can easily communicate with others on any level. Mostly, listening and speaking improves our command on English language. Daily listening to English speakers and trying speaking in English, helps you to know how to use the language, where to use each word and when to use it in a c orrect manner.

Immigration to Canada

immigration is when one leaves their country of origin and move to another. The topic if immigration has unceasingly been a very delicate subject. This is due to the many another(prenominal) problems immigrants have had to face in their bare-assed country. at present issues dealing with immigration are not as bad as they were many years ago. Immigration in Canada was not as popular then as it is now. During the 1900s-1918 not all migrants were treated with the corresponding respect and acceptance as others. Immigrant and potential immigrants had to face many hardships.Firstly, during the 1900s-1918 the population in Canada was low and the authorities started working for pile to come to Canada however there was much red tape as to who could and couldnt come. Secondly, those who immigrated to Canada were unsuccessful as there was a big regional difference. Lastly, the Aboriginals as well known as initial nations citizenry were not treated well. The Aboriginals rights were not kept, and they where thought of as bad great deal who did not matter. In the nineteen hundreds immigration to Canada was problematic. People migrate to a country because of its many cast factors.However a country like Canada in the 1900s had as many push factors as it does pull factor. In the 1900s Canada was not very populated, it was so under populated the Prime minister Laurier was scared that the Americans would come and overtake their land. Charles Sifton was hired to ensure that the Americans did not become a problem. Sifton started a campaign known as The Last Best West. It is known to have caused one of the biggest migrations of our times. However as antecedently mentioned there was a lot of red tape. Sifton carefully chose applicants and many potential immigrants faced discrimination.Sifton wanted side of meat people and since there was so much British people others were classifies as too different. These were the Asians, Japanese, Indian and Chinese. These peop le were discouraged from coming however, those who did come faced major racial discrimination. Unfortunately, when times got hard the English started returning(a) home and many were discouraged from coming. Once again immigration problems got worst and the population really became a big issue. When people move to a different country they have to adapt to a new way of life.Immigrants to Canada, in the 1900 have found it very hard to adapt. This was due to Canadas physical diversity. A major problem for immigrants was climate. Many people were not able to manage the brutal Canadian winters, and different know only clothing and fire would have been available to keep people warm. Another difference was the terrain, soil and natural resources. The English farmers were not used to farming in the extreme conditions many failed, also many could not grow their crops the same way as the soil and terrain was a different. Many people died, became sick or fled back to England.This caused probl ems for all who lived in Canada, as all the positives about the country were comme il faut deficient. Ones home is where the heart is and no one likes their home been invaded by strangers. As humans, when unfamiliar with(predicate) things enter our lives we tend to fight them. This is what happened with the aboriginal people in Canada in the 1900s. The aboriginals land were been taken over, and they did not like it. At first the aboriginals helped the English and saw them as a great source of income. However, the government started taking their rights and they started to rebel against the immigrants.These cause the immigrants to flee and return home and certainly not with good things to enunciate about Canada. In the nineteen hundreds immigration to Canada was problematic and unpopular. The country was under populated yet had unappeasable rules about who could and couldnt reside in the country. Immigration to Canada in the nineteen hundreds caused much racial discrimination, many deaths and left immigrants with many negative things to voice about Canada. However, not withstanding it still is for one to realize that point though Canada has had and still does have a very huge issue with immigration it still helped arrange Canada today.

AMD Case Final

Fin wholey, tender needs to switch the consumers fixation from specifications such as gigacycle and KGB, to opthalmic friendship. Although Llano is already delayed, it allow for be ready by mid-201 1 . The next selling cycle, flop after mid-2011 , is the Back to School season. This means that waiting until mid-2011 is non necessarily a bad thing. Intel already rushed out a CHIP+SPIN mainframe called Sandbagging in order to be the for the first time to market, and in doing so produced a mediocre product. According to analysts, Intel GAP technology is a generation thotocks its CPU technology and thunder mugnot Offer a outing-edge graphics experience. Unlike Intel, Mads strength is in dedicated Spies, paycapable to the acquisition of AT I. Therefore, gruesome can release a to a greater extent complete CHIP+ fragment processor, aka APP, in time for the Back-to-School season. Usually incentives are negotiated prior to each selling cycle Back-to- School, Holiday season, and Spring. demented can offer incentives to sell stores such as Best Buy, H. H. Gregg and Office Depot prior to the Back-to-School season. The incentives would welfare the retailers beca practice they would be paid an extra 5-10 dollars per PC sold, that contains wholeness of Mads chips. touchy would also benefit from giving retail incentives by getting more exposure on prominent displays, promotional merchandise available at the retail stores, PCs with MAD chips featured in ad circulars, and MAD would have access to sales associates for training purposes in return for the incentive. MAD specifically should have a combination of marketing and training because studies show that when merchandising and training are combined, the visual sense brand is bump communicated and recommended to customers via retail sales associates.For example, when comparing VISION awareness, merchandising Al wholeness scored 88%, whereas merchandising + Training scored 97%. For VISION recommendation, Merchandising Alone scored 46%, whereas Merchandising + Training scored 69%. The Fusion product railroad line consists of one high end product called Llano that was suited for high-performance desktops and laptops, one mid-tier product called acetate rayon suitable for low-end notebooks, and one low-end product called Ontario mainly used for notebooks. Acetate and Ontario were also referred to as Bravos.The reason why we choose to launch Llano first, and not Bravos, is because the VISION rand needs to be associated with quality processors and reasonable values in comparison to Intel. We assume that if MAD launches Bravos first, the VISION brand leave alone expelling the risk of being miscommunication as a low-end, weak processor and thus MIS-positioned in consumers minds, due to a negative first impression. In the past, MAD lacked the ability to court high-end markets, and VISIONs Llano is an attempt to break into high-end markets which give obtain MAD an opportunity for lar ger profit margins and market deal gains in PCs.Odessa said, Internal projections forecasted that Llano, which would coer all mainstream and high-end products, would account for 70% of Fusion APP sales and that Acetate and Ontario would account for 30%. Looking back at Mads history with Intel, the companies seem to al counselings have a response to one another, or a way to get back at each other. Whether it is by launching a better product, price-cutting, acquisitions, or hastiness products to the market, they usually respond within a year or two.For instance, when Intels Titanium failed because it could not service 32-bit package, MAD developed the Petrol, which could service both 64-bit and 32-bit software hush creating triumph for MAD. Part of its success was due to the particular that users did not have to buy new software packages for the processor, unlike Titanium which required new software and proved to be costly. We would rather have the Llano be like a repeat of the Petrol in comparison to Intels Sandbagging.This means that even though Intel went to market first with a CPU+SPIN processor, MAD can release a better APP about six months later, which is a relatively quick avenging to Intel when compared to their history. In order to not make the same mistake that Titanium did, we recommend MAD ark with heart and soul and software makers before launching Llano. Another important characteristic about Llano is that it needs to be able to function with both 64-bit and 32-bit programs. The plan is to release Llano with all a few major necessary software applications and programs optimized for 64- bit, so that the Llano APP can be ampley experienced by users.As mentioned in the depicted object, the lead time for optimizing applications was typically a yea. Releasing Llano with only a few optimized programs allows Llano to roll out in mid-2011. Also, the idea is that developers can create optimized software ever time, much like how Google Chromate wa s released with a few notable APS and has gained more oer time. Some programs we would optimize are Direct 1 1, Directorates, Photo and characterization editing APS, Adobe Acrobat. A large number of optimized programs and applications will come after Llanos debut.MAD should be concerned with improving relationships with Memos by not forcing the Memos to exclusively use MAD processors and logotypes, unlike Intel, which according to management used its dominant position to visit terms to Memos or peril not to work with them if they did not use Intel chips exclusively. By not imposing on Memos, MAD opens itself to being used by companies such as Apple, which prefers not to site other brands on its devices. MAD should continue following its new mark strategy VISION, which focuses on how the reckoner is used and not on how fast the computer can calculate excel spreadsheets. If we make the experience matter approximately, the VISION streak has done its job. Currently the convers ation between salespeople and consumers revolves around hardware specifications, but MAD wants the conversation to be about what the computer can do. MAD should define its CPU and JPG in simple terms that re straight front, unlike Intel which is very technical. Communicating the change from Intel style specifications to MAD visual experience will require in person demonstrations done by retail sales associates.Retail sales associates will carry out blind tests for consumers by showing shoppers two computers side by side, one with an Intel Sandbagging processor and the other with an MAD Fusion processor. Customers will then choose which computers they feel have the better graphics and visuals, from the demonstrations of the Intel vs.. MAD blind test. Another way to communicate to consumers that MAD APP processors are better, not only for use of Excel but also for visuals, is to show them an experience comparison with the competitor in this case it is Intel.The VISION bonk Comparison would be signage that translates industry monetary stock specification lingo it would show that Intels processor is equal to choppy, fixated gamely, whereas Amid APP is equal to vivid, clean, smooth game play. The VISION Experience Comparisons would be displayed on the retailers shelf, where the specifications are typically shown for each computer. The VISION Experience Comparisons would only be splayed for computers that contain MAD Paps. Strategy 1 adjoin Apes for new form factors such as smoothness and birth control pills to the Fusion product line.Create relationships and incentive Memos to use the smartened and tablet APES. Rationale 1 The Fusion line currently consists of three different processors Llano, Acetate, and Ontario. Each processor in the Fusion line is geared toward a certain type of PC. For example, Llano is for powerful desktops and laptops, whereas Acetate is for low-end notebooks. Ontario is for notebooks. The Fusion line up competes with Intels Core produc t line nicely. One area of concern is new form factors, such as tablets and smoothness. Currently, Intel is selling the Atom for tablets and smoothness.MAD should intromit an APP that can service these tablets and smoothness, as well. Looking at the competitive landscape, one can see that tablets and smoothness are under great demand from consumers. Apples phone has had major success since 2007 and pads, which were recently released in April 201 0, have shown strong sales. MAD has the ability and should position itself in the tablet and smartened markets as a graphically strong PAPAL maker. It is in Mads best interest to become an industry standard for smoothness and tablets. MAD can do this by creating good relationships with manufacturers through flexible deals.For example, MAD will not require Apple to show MAD labels or intelligence on its products. Also, MAD will strive to have better prices than Intel. In addition, since some of the smartened Memos are also the same companie s that create PCs, MAD can offer bundles. For example, if the same MEMO uses MAD processors in both desktops and smoothness, MAD could Offer a larger discount on advertising or products. Strategy 2 Keep Mads VISION marketing strategy, but include a marketing campaign victimisation various media to better portray the VISION marketing strategy.In addition, improve retail and Memos relationship with MAD, to further increase sales. Rationale 2 Mads new branding strategy for the introduction of the integrated CHIP/ SPIN, VISION, focuses on consumers experience, visuals, and graphics instead of concentrating on the specifications, speed, and numbers a computer may have. The MAD PC purchasing study showed, consumers want a simple, straight forward way to compare and choose computers, which indicates hat most consumers are more concerned with what the computer does, over what is inside Of it.An example Off circular ad featuring VISION is provided in the case however, it only shows specific ations on the MAD processor found inside the Notebooks, completely omitting the message of the VISION strategy. The idea is to provide customers with the most important specifications and also integrate the message, the experience matters most. For the Fusion processor, customers would want to experience HAD quality video online gaming, enhanced video and photo viewing, high performance photo editing, and AD gaming. This would be a more social, recreational use for a computer or notebook.The new Vision marketing strategy would include a marketing campaign that involves an initiative to change the consumer message throughout various types of media. The campaign will communicate to consumers that MAD APP processors are better, not only for use of Excel, but also for visuals. The ads in the campaign will show consumers a direct comparison with the competitor, in this case Intel. The campaign will be called the VISION Experience Comparison. The VISION Experience Comparison itself would include ads hat show translations of industry standard specification lingo.For example, the ads will demonstrate that Intels processor is equal to choppy, fixated gamely, whereas Mads APP is equal to vivid, clean, smooth game play. The campaign will be in use two months before each Computer selling cycle. For instance, VISION Experience Comparison commercials will be displayed most heavily two months before the Back-to-School cycle, in order to soften demand. Marketing strategy is important, but relationships with retailers and Memos are also crucial in order for MAD to put up its new APP processor to ND-users.Intel has the lead on MAD when it comes to MEMO relationships Intel goes as far as using threats as one of its partnership strategies by making Memos deal exclusively with them. MAD needs to use a non- threatening strategic partnership make deals with Memos by not forcing them to place Mads VISION logo on its devices. For example, Apple hasnt allowed Intel to place a logo on its computers and the company has the most market share for notebooks over $1000. This means that MAD has the opportunity to make a business deal with a top tier computer brand like Apple.This is cause MAD will not threaten to not cooperate with Apple, in case Apple does not wish to display MAD logos on its devices. MAD should partner with leading Memos such as Hewlett-Packard and Dell Inc. , which have the lead in sales over Leno and Acre as seen on Exhibit 4 of the case. By introducing incentives, MAD could make itself more appealing to Memos. As mentioned in the case, MAD can offer Memos 75% refund on full price of all print ads if Memos use the VISION brand. Instead of reimbursing HP 3-5% of the purchase price of the chip, MAD could raise the percentage to 10%, making the deal appear more appealing to Memos.